Creative Director Charlie Hopper was Y&L employee #12 in 1987, and worked as Senior Writer until 1994. He left to find out what life was like doing advertising at TBWA Chiat/Day (St. Louis) and Martin/Williams (Minneapolis). He came back in 1999, bearing the secret of original, effective creative: work hard until something exceptional develops. Charlie was one of the original architects of Y&L’s Steak n Shake campaign and his other client experiences range from retail (Target) to packaged goods (Red Gold Tomatoes, Republic of Tea, Wick Fowler’s 2-Alarm Chili) to various e-biz (eTapestry, INTERPRISE networking services from US West), healthcare (Humana, United Healthcare products, Advantra, GHP and Physicians’ Health Plan) and banking accounts (First Indiana Bank, Boatman’s Bank, and US Bank.) There’s also a category labeled Miscellaneous (Marvin Windows, WNBA, Lexington Furniture, Zipp Speed Weaponry, Sommer Awnings, Delaware Investments). His work has appeared multiple times over nearly 15 years in Communication Arts Advertising Annual, One Show, Graphis, Art Directors Club of New York, Print Regional, Clios and Addy’s (including four consecutive Best of Show awards).