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James Cooper

Head of Creative, Betaworks

James has been head of creative at start-up studio Betaworks since 2013. His role is to help make and explore creative opportunities for betaworks products, such as Dots, Giphy, Poncho and Digg. Recently James helped launch Poncho, the most popular bot on Facebook Messenger and produced ‘The Intern’ a hit podcast about working in tech world.

Before betaworks James was an advertising creative director. He has won many awards including two gold lions at Cannes, ran Dare, Campaign's Digital Agency of the Decade in London which sold for $50m in 2007 and held senior positions at Anomaly and Tool of North America. 

Why I celebrated iPhone's 10th birthday by buying a Pixel
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Why I celebrated iPhone's 10th birthday by buying a Pixel

When trust is eroded, there is no need to pay for a brand premium, writes the head of creative at Betaworks.

Who will build the million dollar brand bot?
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Who will build the million dollar brand bot?

Now is the time for a brand to invest in creating a transformative chatbot, writes the head of creative at Betaworks

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