Is this approach undermining the power of ads?
These films are proper entertainment.
CMO of BBC Studios replaces Kelly Bennett, who announced departure in March.
Having lost out on Centrica, the BT victory goes a small way to numb the pain.
Campaign caught up with the People Just Do Nothing stars
US airline does not currently have agency in Europe.
The departure of Matt Edwards is the latest in a series of global changes at the company.
Why did UK agencies underperform at this year's festival?
Engine creative chief leaves without a job to go to
It's synonymous with the ad industry...
Purpose is great, but sincerity is better.
Success of recent campaign is encouraging governing body to do more emotional advertising.
WPP has finally tried to become a strong brand rather than a holding company at this year's Cannes.
The dependence on creativity remains a constant
WPP chief thinks role of CMOs is becoming marginalised.
The 'Bank of Antandec' launched to a very mixed response this week.
The new song shows just how much the players have had to overcome.
Walker joined in 2017 from IBM.