Content from our thought leader

Jeremy Lee

BrewDog, Skittles, Oasis: when advertising goes meta
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BrewDog, Skittles, Oasis: when advertising goes meta

Is this approach undermining the power of ads?

Pick of the Week: Kurupt FM gives redemption to Santander
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Pick of the Week: Kurupt FM gives redemption to Santander

These films are proper entertainment.

Netflix appoints Jackie Lee-Joe as chief marketing officer
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Netflix appoints Jackie Lee-Joe as chief marketing officer

CMO of BBC Studios replaces Kelly Bennett, who announced departure in March.

Read's blushes have been spared, but King still needs a big win
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Read's blushes have been spared, but King still needs a big win

Having lost out on Centrica, the BT victory goes a small way to numb the pain.

Kurupt FM: We want to make content with someone 'who'll fucking pay for that content'
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Kurupt FM: We want to make content with someone 'who'll fucking pay for that content'

Campaign caught up with the People Just Do Nothing stars

Delta Air Lines calls ad review
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Delta Air Lines calls ad review

US airline does not currently have agency in Europe.

Another man down at Engine
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Another man down at Engine

The departure of Matt Edwards is the latest in a series of global changes at the company.

What does UK Cannes awards decline say about the state of British creativity?
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What does UK Cannes awards decline say about the state of British creativity?

Why did UK agencies underperform at this year's festival?

Matt Edwards quits Engine after 14 years
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Matt Edwards quits Engine after 14 years

Engine creative chief leaves without a job to go to

Campaign loves... Madison Avenue
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Campaign loves... Madison Avenue

It's synonymous with the ad industry...

The impotence of being earnest
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The impotence of being earnest

Purpose is great, but sincerity is better.

European Parliament to promote Europe as a 'feeling' rather than a brand
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European Parliament to promote Europe as a 'feeling' rather than a brand

Success of recent campaign is encouraging governing body to do more emotional advertising.

Mark Read's on the beach; Martin Sorrell's in the pub
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Mark Read's on the beach; Martin Sorrell's in the pub

WPP has finally tried to become a strong brand rather than a holding company at this year's Cannes.

Cannes 2019: the big six ponder the future of advertising
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Cannes 2019: the big six ponder the future of advertising

The dependence on creativity remains a constant

Have CMOs become too much like chief communications officers?
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Have CMOs become too much like chief communications officers?

WPP chief thinks role of CMOs is becoming marginalised.

Santander probably could've had worse partners than Ant & Dec
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Santander probably could've had worse partners than Ant & Dec

The 'Bank of Antandec' launched to a very mixed response this week.

Pick of the Week: Lucozade inspires pride for the Lionesses
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Pick of the Week: Lucozade inspires pride for the Lionesses

The new song shows just how much the players have had to overcome.

Martin Sorrell tries the ad hominem route in latest WPP attack
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Martin Sorrell tries the ad hominem route in latest WPP attack

'People' have said many things to the former WPP chief.

Dentsu names Lauren Walker and George Patten regional operating officers
Martin Sorrell tries the ad hominem route in latest WPP attack
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Martin Sorrell tries the ad hominem route in latest WPP attack

'People' have said many things to the former WPP chief.

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