Content from our thought leader

Isaac Golino and Sean Boutchard

VP Strategy & Planning and Associate Strategist, Possible

About Sean
At 15, I landed my first job in the local multiplex selling popcorn and sodas (a quarter more more a large).  Even though I came home stinking of popcorn every night, I thoight it was the greatest job in the world because it came with my favorite perk; I could see movies for free and two weeks before they came out.  And i love a good movie.  One with a story you can just get lost in.  Great stories have the power to inspire, persuade and become cemented in our minds.  I once believed I'd become the next Pixar animator.  My path has changed and evolved from that particular dream, but one thing has never changed.  I still want to tell great stories. Linkedin / Personal

About Issac

Isaac leads strategy and planning for POSSIBLE’s West Coast strategy practice, leading teams in the development and refinement of marketing strategies that translate our clients’ business objectives, marketplace intelligence and consumer insights into high-level recommendations for integrated campaigns. He is well respected within the industry for his deep understanding of brand affinity, digital CRM, eCommerce, and for developing digital presences that resonate with consumers. His clients include Jenny Craig, Mazda, Southern California Edison, Brocade, Microsoft, and Mitsubishi Motors.  Linkedin



Why size matters with mobile ads

Social platforms are providing longer ad units, but bigger isn't necessarily better, writes a strategy team from Possible


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