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Ashish Verma

Partner, Brand Development & Innovation, Kelton Global

Partner, Brand Development & Innovation, Kelton Global
 
As head of Kelton’s Brand Development & Innovation team, Ashish helps clients integrate business and marketing strategy with creative storytelling and design. 
He started his career as a game designer for Atari Inc., and later worked at Red Sky Interactive,Agency.com, YaYa (a branded entertainment partnership with William Morris) and Digitas' creative practice for healthcare in New York. Ashish holds a BFA from Illinois Wesleyan University and an MFA from the School of Visual Arts, New York. His interactive art has been exhibited at the NTT Center in Tokyo, Zentrum fur Kunst und Medientechnologie in Karlsruhe, German, and the Postmasters Gallery in New York. He is fluent in Hindi, struggles with Italian and lives in Brooklyn, NY.

Ideas first, research later

Ideas first, research later

Leading with ideas, even rough ones, and making them part of the investigative process instigates fresh thinking, writes Kelton Global's head of brand development and innovation

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