Content from our thought leader

Shona Ghosh

WPP drawn into Department of Justice investigation

Martin Sorrel's holding company is the fourth to be drawn into the widening bid-rigging scandal.

How VW built its futuristic Moia brand

The VW brand is 80 years old, but the company is giving consideration to a future where it might be obsolete.

Hyundai mulls direct deal with Google on digital spend

The search giant simply provides more transparency than "snobbish" agencies, says European CMO.

Twitter rolls out long-awaited tools to combat abuse

Users can now filter out hashtags, keywords and entire conversation threads.

Ebay embraces the awkward with Christmas disco ad

Ebay is targeting younger shoppers with a lighthearted Christmas ad themed around the awkward school disco.

Unilever and Tesco resolve pricing spat

A Brexit-related price increase comes to a resolution, for now.

YouTube buys paid product service FameBit

Google has bought FameBit, a start-up which makes it easier for brands to put their products into videos made by influencers

Google mocks fanboys in Silicon Valley sketch

See the hilarious film that opened Tuesday's keynote, starring Kumail Nanjiani and Martin Starr

Twitter: chief executive Jack Dorsey mysteriously failed to turn up for his Dmexco interview

Martin Sorrell will join Twitter - on one condition

In an interview at Dmexco, the WPP chief and Twitter holdout "shudders" at the idea of having his own feed, but leaves the door open

CPG giants won't survive without data, says outgoing Mondelez media boss

In an exit interview with Campaign, Bonin Bough--who is leaving to helm a CNBC series with Lebron James--talks about the biggest challenges facing packaged goods marketers

WhatsApp: brand communications tests began this year

WhatsApp update paves way for brands to message users

WhatsApp has updated its terms of service to allow businesses and users to talk to each other on its platform but says it doesn't want a "spammy" experience.

Burberry sponsors first Snapchat Lens for 'steamy' My Burberry Black launch

Burberry has created its first sponsored Snapchat Lens to promote the launch of a new fragrance, My Burberry Black.

Facebook: engaged in an endless ping pong battle against ad-blockers

Facebook bats back in ad-blocking 'ping pong'

Facebook is winning the war on ad-blockers, according to Adblock Plus, but the arms race is set to continue as the open source community looks for new getarounds.

How Group M's new digital sheriff will enforce law and order online

Brand-safety tsar John Montgomery is charged with ensuring that the WPP network's clients aren't among those spending billions on ads never seen by humans. It's quite an undertaking, Shona Ghosh discovers.

HSBC: global head of marketing and corporate sustainability Chris Clark

HSBC's 'World's local bank' tagline was disingenuous, says outgoing marketing boss

HSBC's outgoing global head of marketing, Chris Clark, has described its long-running positioning as the "World's local bank" as disingenuous.

Pregnant Man has final word on Kevin Roberts' sexism spat

There has been a lot of talk across both traditional and social media after Saatchi & Saatchi chairman Kevin Roberts suggested the gender debate in advertising "was over".

Latest Nike ad stars first Team USA transgender athlete

The latest in Nike's "Unlimited" campaign stars US athlete Chris Mosier, the first transgender competitor to make the US national team.

Instagram seeks solution for the internet's troll problem

The platform is reportedly testing out new moderation features on celebrities' accounts

Samsung: schoolboy Jack Whitehall is tutored in rowing by Steve Redgrave

Jack Whitehall schooled by Olympic greats in Samsung's 'School of Rio' campaign

Samsung has kicked off its campaign for the 2016 Olympic and Paralymic Games, resurrecting its "School of..." concept starring Jack Whitehall.

Pokémon Go: retailers and agencies have experimented with the game as a marketing tool.

What agency Huge learned after paying for Pokémon Go 'lures'

Its Atlanta offices are buzzing with activity after bringing the game into its retail concept store


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