Brands need to roll with the rise of Chinese nationalism
Resonance China's Jerry Clode explains the recent rise of nationalism in China, and how brands can deal with it
The silent damage of a bad Chinese brand name
Resonance China's Jerry Clode explains how a poorly-chosen Chinese brand name can cause "silent damage" to your brand over the long run
How can brands help to ease Brazil's post-World Cup hangover?
Brands operating in Brazil should steer well clear on football and politics, and focus on the country's bright future, writes Jerry Clode, founder of House of Jezmo, a consultancy based in Sao Paulo and focused on the future markets.
Why brands should address World Cup frustrations in Brazil, not ignore them
With many Brazilians disillusioned by the politics of the World Cup, brands need to be sensitive to aggravating local consumers, writes Jerry Clode, founder of House of Jezmo, a consultancy based in Sao Paulo and focused on the future markets.
What China's economic expansion means for marketers
China's economic footprint is growing rapidly, but how does this affect us as marketers, asks Jerry Clode, founder of House of Jezmo, a consultancy focused on the future markets.
How mass protests will affect brand behaviour in Brazil
Brands in Brazil need to show that they understand the public's desire for change, writes Jerry Clode, founder of House of Jezmo, a consultancy based in Sao Paulo and focused on the future markets.
One Child Policy 2.0: outlining the implications for marketers
Jerry Clode, a consultant at brand specialist Added Value, considers the impact of a second generation of only children in China for brands looking to expand in the region.