Resonance China's Jerry Clode explains the recent rise of nationalism in China, and how brands can deal with it
Resonance China's Jerry Clode explains how a poorly-chosen Chinese brand name can cause "silent damage" to your brand over the long run
China's economic footprint is growing rapidly, but how does this affect us as marketers, asks Jerry Clode, founder of House of Jezmo, a consultancy focused on the future markets.
Brands in Brazil need to show that they understand the public's desire for change, writes Jerry Clode, founder of House of Jezmo, a consultancy based in Sao Paulo and focused on the future markets.
Jerry Clode, a consultant at brand specialist Added Value, considers the impact of a second generation of only children in China for brands looking to expand in the region.