Content from our thought leader

Jae Goodman

Chief Creative Officer and Co-Head of CAA Marketing

Jae Goodman is Chief Creative Officer and Co-Head of CAA Marketing, a division of leading entertainment and sports agency Creative Artists Agency (CAA). CAA Marketing provides corporate clients with creative solutions that leverage the power of entertainment to build brands and drive business results. CAA Marketing clients include AB-InBev, Chipotle, The Coca-Cola Company, Diageo, Fender, General Motors, Jimmy John’s Gourmet Sandwiches, Neiman Marcus, and The Honest Company, among others.

 Under Goodman’s leadership, CAA Marketing was responsible for the first and second brand films ever accepted into the Sundance Film Festival and has received eight Emmy nominations with four wins for three different brand clients. CAA Marketing has also earned four Cannes Grand Prix in four different categories (Film, Cyber, PR, Branded Content & Entertainment) and more than 20 Cannes Lions in total.

In 2016, Goodman was selected as the inaugural President of the Cannes Lions Entertainment Jury. In the past three consecutive years, Goodman has been named to Fast Company’s Most Creative People in Business 1000, the Adweek Creative 100, and Ad Age’s Creativity 50 list.

 

Outside of advertising, Goodman’s successes include creating and executive producing a show for Fox Sports and writing music videos which earned multiple MTV Music Video Awards nominations for artists ranging from Fatboy Slim and Linkin Park to Miley Cyrus and Mariah Carey. He is also on the faculty at his alma mater, UCLA.

Brand film is no longer a fringe player

Brand film is no longer a fringe player

"We even have entire industry events dedicated to this type of work. A Brand Film Festival, no less!"

Remember: Intent, distribution, and execution matter

Remember: Intent, distribution, and execution matter

Brand Film Festival jury chair Jae Goodman provides insight into what makes a great brand film

Working with directors: What's in a (big) name?

Working with directors: What's in a (big) name?

Great directors earn their reputations one project at a time--the next one could expand it or ruin it, writes the chief creative officer and co-head of CAA Marketing.

Why a total lack of perspective might be a good thing

Why a total lack of perspective might be a good thing

Our week together losing and gaining perspective at Cannes Lions might be our most important work of the year, writes the chief creative officer and co-head of CAA Marketing

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Follow us

@Campaignliveus CampaignUS