Nancy Reyes is an industry veteran with nearly 20 years combined agency and client-side experience. She joined TBWA’s New York headquarters in 2016 as Managing Director, serving to be the day-to-day operational lead for the agency, as well as the principal liaison across all roster clients, which include GoDaddy, Travelers Insurance, H&M, Thomson Reuters, Michelin, and McDonald’s, among others.
Prior to TBWA, Nancy was VP of Marketing Creative for Verizon, responsible for 360-degree creative product for the brand’s wireless business, which included advertising, retail and social marketing under the "Better Matters" brand platform.
Before her stint on the client-side, Nancy served as Managing Director of Goodby, Silverstein & Partners’ New York office. Under her leadership, the agency produced one of the year’s best and most awarded campaigns for client Comcast, and also earned a spot on Creativity’s "Standouts" list.
The bulk of her advertising career was spent in GS&P’s San Francisco office, where she worked for eleven years on a variety of accounts, including Adobe, HP, Frito-Lay, Google and Comcast. She led the team that produced HP’s award-winning "The Computer Is Personal Again" campaign, which won Gold at the Effies and was named Ad Age’s Campaign of the Year in 2006.
A graduate of Harvard University, Nancy began her career in New York City at Ogilvy & Mather and D’Arcy Masius Benton & Bowles working on IBM, and Procter & Gamble brands including Folgers, Pampers and Crest.