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Nancy Reyes

Managing Director, TBWA\Chiat\Day New York

Nancy Reyes is an industry veteran with nearly 20 years combined agency and client-side experience. She joined TBWA’s New York headquarters in 2016 as Managing Director, serving to be the day-to-day operational lead for the agency, as well as the principal liaison across all roster clients, which include GoDaddy, Travelers Insurance, H&M, Thomson Reuters, Michelin, and McDonald’s, among others.

Prior to TBWA, Nancy was VP of Marketing Creative for Verizon, responsible for 360-degree creative product for the brand’s wireless business, which included advertising, retail and social marketing under the "Better Matters" brand platform.

Before her stint on the client-side, Nancy served as Managing Director of Goodby, Silverstein & Partners’ New York office. Under her leadership, the agency produced one of the year’s best and most awarded campaigns for client Comcast, and also earned a spot on Creativity’s "Standouts" list.

The bulk of her advertising career was spent in GS&P’s San Francisco office, where she worked for eleven years on a variety of accounts, including Adobe, HP, Frito-Lay, Google and Comcast. She led the team that produced HP’s award-winning  "The Computer Is Personal Again" campaign, which won Gold at the Effies and was named Ad Age’s Campaign of the Year in 2006.

A graduate of Harvard University, Nancy began her career in New York City at Ogilvy & Mather and D’Arcy Masius Benton & Bowles working on IBM, and Procter & Gamble brands including Folgers, Pampers and Crest.

Sometimes it's OK for it not to be about the work

Sometimes it's OK for it not to be about the work

Every now and then a year comes along when the real world eclipses industry conversations, writes the managing director of TBWA\Chiat\Day New York


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