Content from our thought leader

Wesley ter Haar

Co-founder, MediaMonks

Wesley ter Haar is the co-founder of MediaMonks.

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How brands are writing a new playbook for a new era

Challengers who seize on transformation and trailblaze new paths to growth will win this new era of marketing transformation.

How 2020 transformed transformation

The pandemic has provided the perfect time for the industry to make good on its intention of true digital transformation, which somehow got lost in the mix.

VR charged into Cannes like a raging bull

The first review of the industry's VR work showcased a surprisingly mature medium, writes the co-founder of MediaMonks and inaugural president of Digital Craft at Cannes

State of the VR union: Alpha & Omega

The co-founder and COO of MediaMonks looks at where the industry is now and how far it's come in the past 15 years

Cannes Lions rewards digital craft in 2016

The MediaMonks co-founder has been picked as president of the first Digital Craft jury for Cannes Lions Festival of Creativity. He explains what the new category means for the industry

Wesley ter Haar, founder, MediaMonks

Think BR: Digital should dump the traditional advertising straightjacket

Digital is not just another form of mass marketing, writes Wesley ter Haar, founder, MediaMonks.


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