Alexander Rea is Head of Creative Technology at Framestore, where he uses his intricate knowledge of the digital world and his background in advertising, production, design and development to craft smart solutions that support Framestore’s constantly evolving experiential and digital offerings. Prior to Framestore, Rea worked at the strategy and innovation company Co:Collective, where he created innovative experiences for brands using Co:'s proprietary method, StoryDoing. He's been a mentor for the R/GA Accelerator programs along with NYC BigApps and has guest lectured at advertising schools including Miami Ad School in Brooklyn. Rea has been found presenting his craft at industry events such as PSFK, TEDx and SheSays. He's recently a new dad, and when time permits he's a cook, musician and mechanic.