Content from our thought leader

Michael Wachs

CCO, GYK Antler

Michael is concerned with two things: putting people first and putting people first. A 20-year veteran and passionate advocate for smart creative, kick-ass design and compelling experiences, he is responsible for guiding the integrated strategic, creative process at GYK Antler to do what’s right for brands by doing what’s right for their consumers. From AT&T, to HBO, to Bauer, to PayPal and countless others, that approach has always yielded remarkable results.

What the hell is a creative strategist, and why should I care?
Share

What the hell is a creative strategist, and why should I care?

Merging emotion and logic is the solid foundation of any creative strategy, says the CCO of GYK Antler.

McWhopper was optimistic, but REI was real
Share

McWhopper was optimistic, but REI was real

Why only one of these Cannes favorites truly rises to the level of greatness

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free