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Tara DeVeaux

President, MING Utility and Entertainment Group

Tara DeVeaux is President of MING Utility and Entertainment Group and an award-winning marketer with nearly two decades of experience in entertainment and brand marketing. She began her career at Y&R and DMB&B working on  Kraft and P&G accounts. Wanting to follow her passion for pop culture and get her feet wet in digital, Tara shifted gears at the height of the online boom.  She found a home at Oxygen Media where she was first Director of Audience Development and then Vice President of Interactive Promotions. In 2004, when mobile marketing was in it’s infancy, Tara showed true entrepreneurial spirit and moved to an interactive start up, pioneering wireless marketing campaigns for Vibe and Spin Magazine, the Elvis Presley Estate and The Grammy’s®. She returned to advertising in 2005, first at SpikeDDB and then BBDO NY, before launching MING in 2014 with veteran advertising executives Linus Karlsson and Brian DiLorenzo and Chief Design Officer, Brand Blondes.

Being 'too black' in corporate America
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Being 'too black' in corporate America

How many times have I put on a mask to avoid being perceived as "too black," asks the president of Ming Utility and Entertainment.

Judging the ADC Awards: A suit's perspective
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Judging the ADC Awards: A suit's perspective

The president of Ming Utility and Entertainment on what it was like to judge her first creative awards competition

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