Content from our thought leader

Gemma Charles

Deputy editor

Gemma is deputy editor at Campaign. Contact her at gemma.charles@haymarket.com or 020 8267 4216.

Should brands get involved in political campaigns?

Should brands get involved in political campaigns?

Should Nike and other brands stay clear of politics?

AMV BBDO and Adam & Eve/DDB nab Cannes Lions golds in Sustainable Development Goals

AMV BBDO and Adam & Eve/DDB nab Cannes Lions golds in Sustainable Development Goals

Abbott Mead Vickers BBDO and Adam & Eve/DDB have each won a gold in the Sustainable Development Goals category at Cannes.

MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'

MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'

MediaCom and Bartle Bogle Hegarty London have won the Grand Prix in the Media Lions category for Tesco's "Food love stories" and, in what was a strong day for MediaCom, the WPP agency brand was also named the Cannes Lions Media Network of the Year for 2018.

Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for Fifa 18

Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for Fifa 18

Adam & Eve/DDB was one of just a handful of UK outfits to make a mark in the Entertainment category at Cannes Lions.

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans and LadBible.

'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'

'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'

The marketer behind the much-lauded "Blood normal" campaign for Bodyform opened up at Advertising Week Europe on the new direction the brand has taken to fight taboos around periods.

Mini Electric appoints Droga5 London for global ad launch

Mini Electric appoints Droga5 London for global ad launch

Droga5 London has been appointed to handle the global launch advertising for Mini Electric, following a competitive pitch.

Facebook unveils major shift away from brand and media posts

Facebook unveils major shift away from brand and media posts

Facebook is overhauling how its news feed works to make posts from businesses, brands and media less prominent.

McCann New York wins three Grand Prix awards for 'Fearless Girl'

McCann New York wins three Grand Prix awards for 'Fearless Girl'

Heavily favored to win at Cannes, the bronze statue delivered three big wins in the early days of the festival.

McCann New York scoops Glass Lion Grand Prix for 'Fearless girl'

McCann New York scoops Glass Lion Grand Prix for 'Fearless girl'

McCann New York's high-profile "Fearless girl" sculpture on Wall Street has won the Glass Lion Grand Prix at Cannes.

Havas UK pulls Google and YouTube adspend

Havas UK pulls Google and YouTube adspend

The world's 6th-largest marketing-services network wants a guarantee that its ads will appear in a "safe, regulated" environment.

BT names Dan Ramsay as consumer marketing director

BT names Dan Ramsay as consumer marketing director

BT has promoted Dan Ramsay to consumer marketing director, in a role that will see him take charge of the brand's consumer marketing and ad strategy.

Government unveils 'disgusting dirty blood' anti-smoking ad

Government unveils 'disgusting dirty blood' anti-smoking ad

The Government is seeking to emulate the success of its 2013 New Year 'quit smoking' ad, by focusing on how the dangerous chemicals in cigarettes cause "dirty blood".

Hottest virals: Greenpeace sends a Christmas warning, plus Pantene and Colnago

Hottest virals: Greenpeace sends a Christmas warning, plus Pantene and Colnago

The latest viral videos from Greenpeace, Pantene and Colnago

Tiffany tops most-desired poll among high-spending fashion consumers

Tiffany tops most-desired poll among high-spending fashion consumers

Gifts from the upmarket jewellery retailer Tiffany are the ones consumers who spend more than £100 a month on clothes would most like to receive for Christmas, according to a new survey by specialist media agency Cream.

Kitcatt Nohr Digitas founder Marc Nohr departs for Regus marketing role

Kitcatt Nohr Digitas founder Marc Nohr departs for Regus marketing role

Marc Nohr, chief executive of Kitcatt Nohr Digitas, is leaving the agency he co-founded 12 years ago to take up a senior marketing role at global workplace provider Regus.

Former Nokia marketer Will Harris goes PR agency-side with Mission

Former Nokia marketer Will Harris goes PR agency-side with Mission

Will Harris, the former Nokia, O2 and Tory party marketer, is joining PR agency Mission in a bid to marry up the "rigour of advertising with the responsiveness of PR".

Nestlé replaces Captcha words with KitKat game

Nestlé replaces Captcha words with KitKat game

KitKat has become the first confectionery brand to embrace an online interactive ad format that gives users a break from frustrating Captcha forms.

The Economist celebrates Nelson Mandela's life with interactive film

The Economist celebrates Nelson Mandela's life with interactive film

The Economist, in partnership with AMV BBDO, has released an interactive film to commemorate the achievements of Nelson Mandela.

Carling performs Silent Night on beer glasses to 'capture British Christmas spirit'

Carling performs Silent Night on beer glasses to 'capture British Christmas spirit'

Carling has unveiled a festive online ad that can be personalised and shared with a friend.

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