Benchmarking exercise is 'first of its kind'.
CultureHeroes will formally launch in December.
From south London council estate to adland establishment...
Unscheduled trading update details results of an internal review.
Diageo chief marketing officer Syl Saller engaged her friend Labyrinth author Kate Mosse in an inspiring and revealing conversation last week, hosted by the Marketing Society of which Saller is president. Held at London's Bloomsbury House, Mosse, who is also the creator of the Women's Prize for Fiction, left many in the room wanting to make a positive change in their lives and, in some cases, even pen their first novel.
Abbott Mead Vickers BBDO and Adam & Eve/DDB have each won a gold in the Sustainable Development Goals category at Cannes.
MediaCom and Bartle Bogle Hegarty London have won the Grand Prix in the Media Lions category for Tesco's "Food love stories" and, in what was a strong day for MediaCom, the WPP agency brand was also named the Cannes Lions Media Network of the Year for 2018.
Adam & Eve/DDB was one of just a handful of UK outfits to make a mark in the Entertainment category at Cannes Lions.
Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans and LadBible.
Asda's decision to switch its ad account out of Saatchi & Saatchi London into Abbott Mead Vickers BBDO raised industry eyebrows last week.
A public information Brexit campaign to "reassure people" that the government is getting "the best exit deal for the UK" is one of 143 campaigns planned for 2018/19 with a total spend of £300m.
Gemma Charles is unimpressed by this Nivea Men's ad for a body shaving range, of all things.
The marketer behind the much-lauded "Blood normal" campaign for Bodyform opened up at Advertising Week Europe on the new direction the brand has taken to fight taboos around periods.
ITV chief executive Carolyn McCall used her address at the ISBA conference to make a strong case for the benefits of TV advertising.
SheSays is launching an International Women's Day open brief aimed at promoting the organisation and getting exposure for female creatives.
Droga5 London has been appointed to handle the global launch advertising for Mini Electric, following a competitive pitch.
Transport for London's top marketer Chris Macleod has taken on the newly-created role of customer director as part of the body's aim to improve its service for customers.
Facebook is overhauling how its news feed works to make posts from businesses, brands and media less prominent.
Barclaycard is launching the "Barclaycard 31 day challenge" to encourage consumers to try something new every day for the month of January.
Aesop has unveiled Oliver Group chief creative officer Brian Cooper as its next creative leader.