Content from our thought leader

Gemma Charles

Deputy editor

Gemma Charles is Campaign's deputy editor.

Does the Asda/Saatchi split offer lessons about bringing media and creative together?
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Does the Asda/Saatchi split offer lessons about bringing media and creative together?

Asda's decision to switch its ad account out of Saatchi & Saatchi London into Abbott Mead Vickers BBDO raised industry eyebrows last week.

Government plans 140 campaigns including Brexit deal 'reassurance' drive
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Government plans 140 campaigns including Brexit deal 'reassurance' drive

A public information Brexit campaign to "reassure people" that the government is getting "the best exit deal for the UK" is one of 143 campaigns planned for 2018/19 with a total spend of £300m.

Turkey of the week: Nivea's hair-raising ad is anything but smooth
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Turkey of the week: Nivea's hair-raising ad is anything but smooth

Gemma Charles is unimpressed by this Nivea Men's ad for a body shaving range, of all things.

'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'
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'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'

The marketer behind the much-lauded "Blood normal" campaign for Bodyform opened up at Advertising Week Europe on the new direction the brand has taken to fight taboos around periods.

ITV's chief McCall bangs the drum for TV at ISBA
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ITV's chief McCall bangs the drum for TV at ISBA

ITV chief executive Carolyn McCall used her address at the ISBA conference to make a strong case for the benefits of TV advertising.

SheSays launches International Women's Day creative competition
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SheSays launches International Women's Day creative competition

SheSays is launching an International Women's Day open brief aimed at promoting the organisation and getting exposure for female creatives.

Mini Electric appoints Droga5 London for global ad launch
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Mini Electric appoints Droga5 London for global ad launch

Droga5 London has been appointed to handle the global launch advertising for Mini Electric, following a competitive pitch.

TfL's Chris Macleod scoops new customer director role
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TfL's Chris Macleod scoops new customer director role

Transport for London's top marketer Chris Macleod has taken on the newly-created role of customer director as part of the body's aim to improve its service for customers.

Facebook unveils major shift away from brand and media posts
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Facebook unveils major shift away from brand and media posts

Facebook is overhauling how its news feed works to make posts from businesses, brands and media less prominent.

Barclaycard rolls out '31 day challenge' campaign
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Barclaycard rolls out '31 day challenge' campaign

Barclaycard is launching the "Barclaycard 31 day challenge" to encourage consumers to try something new every day for the month of January.

Aesop nabs Oliver creative chief Brian Cooper
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Aesop nabs Oliver creative chief Brian Cooper

Aesop has unveiled Oliver Group chief creative officer Brian Cooper as its next creative leader.

SheSays unveils its 2018 president
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SheSays unveils its 2018 president

Senior freelance creative Fabiana Xavier has been elected as the next president of SheSays.

Marks & Spencer Christmas ad teaser features Paddington Bear and Angela Rippon
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Marks & Spencer Christmas ad teaser features Paddington Bear and Angela Rippon

Marks & Spencer has released a teaser for its 2017 Christmas ad, starring former newsreader Angela Rippon, that features a fleeting glimpse of Paddington Bear.

What does it take to be a media agency leader now?
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What does it take to be a media agency leader now?

The media industry has been left reeling by a number of high-profile departures.

Plans for a socialist Uber and Deliveroo revealed by Labour
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Plans for a socialist Uber and Deliveroo revealed by Labour

A Labour government would back tech innovations that were owned by the people who worked for them.

Public Health England reveals new tech-focused marketing strategy
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Public Health England reveals new tech-focused marketing strategy

Public Health England has unveiled a three-year strategy up to 2020, which places technology at the heart of its mission to improve the nation's health.

Christmas teen-focused sexual health brief won by Ogilvy
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Christmas teen-focused sexual health brief won by Ogilvy

Public Health England has appointed Ogilvy UK to create a digital campaign aimed at encouraging young people to use condoms over the festive season.

Tech platform wanted by government to help improve nation's health
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Tech platform wanted by government to help improve nation's health

Public Health England's three-year marketing strategy has revealed it is on the hunt for a deep relationship with a tech platform as part of its drive to foster healthier lifestyles.

Was L'Oréal right to drop Munroe Bergdorf?
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Was L'Oréal right to drop Munroe Bergdorf?

L'Oréal found itself at the centre of a race row last week after it cut ties with its new brand ambassador Munroe Bergdorf.

Why marketers should learn lessons from Unilever's dedication to sustainability
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Why marketers should learn lessons from Unilever's dedication to sustainability

We need to ensure that the industry does not simply hop from one burning issue to the next without ever resolving any of them.