Content from our thought leader

Gemma Charles

Deputy editor

Gemma is deputy editor at Campaign. Contact her at or 020 8267 4216.

The Advertising Week Europe 2018 conference stage during an interview with Sir Martin Sorrell

Advertising Week acquired by Emerald Holding

All Advertising Week employees, including co-founder and chairman Matt Scheckner, will join the US events company.

Picture of NikeSync ad

R/GA London's NikeSync app wins Entertainment for Sport Grand Prix at Cannes Lions 2022

Across Entertainment, Entertainment for Sport and Entertainment for Music, the UK won one gold, while the US won six.

Clockwise from top left: headshots of Willan, Unilever, Chauvet, Essen, Harrison, Feldwick

Have advertisers like Unilever ‘lost the plot’ over purpose?

Major shareholder attacked the FMCG giant’s sustainability strategy.

#SheTakesOver: initiative is in its third year

Creativity initiative #SheTakesOver goes global for third edition

Adam & Eve/DDB said the 2022 drive will be the biggest to date.

Arden, Hulley, Mallon, Kobayashi, Naul, Harman-Turner and Borkowski

Can deliberately provoking ad complaints work as a marketing strategy?

Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently.

The story of a start-up making online ad buying ethical

Good-Loop has attracted big-name brands and funding from You & Mr Jones since launching five years ago.

Gap: entered UK high street in 1987 but will leave in September

What went wrong at Gap and how will it fare online-only?

The retailer will cease to have a physical presence on the high street by the end of September.

Greenpeace wastes Boris in comedy ad

“Wasteminster” draws attention to Greenpeace’s call for a ban on plastic waste exports

pic: Getty

Ebiquity launches responsible media tool to ‘drive positive change’

Francesca Leronni appointed group director of responsible media at Ebiquity.

'I feel closer to the team': agency leaders on a year of home-working

Adland’s leadership opens up after getting through a year like no other.

Deep dive: When it’s time to say goodbye to adland

Is now the time to join another industry?

How Tesco navigated WFH with walking meetings and blocking out thinking time

Marketing leaders discussed how they dealt with the coronavirus crisis at the recent Campaign Connect conference.

Review of 2020: The year society needed brands to pull their weight

As part of Campaign's 'Not Normal' series of essays about 2020, we look at how brands stepped up as Covid took hold, from tackling food poverty to supporting NHS workers and producing life-saving equipment.

Nike: the sportswear giant is urging people to vote in the US election

Should brands get involved in political campaigns?

Should Nike and other brands stay clear of politics?

'Project 84' by Adam & Eve/DDB

AMV BBDO and Adam & Eve/DDB nab Cannes Lions golds in Sustainable Development Goals

Abbott Mead Vickers BBDO and Adam & Eve/DDB have each won a gold in the Sustainable Development Goals category at Cannes.

MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'

MediaCom and Bartle Bogle Hegarty London have won the Grand Prix in the Media Lions category for Tesco's "Food love stories" and, in what was a strong day for MediaCom, the WPP agency brand was also named the Cannes Lions Media Network of the Year for 2018.


Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for Fifa 18

Adam & Eve/DDB was one of just a handful of UK outfits to make a mark in the Entertainment category at Cannes Lions.

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans and LadBible.

Pilar Díaz González, global brand director, Essity, speaking at Advertising Week Europe

'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'

The marketer behind the much-lauded "Blood normal" campaign for Bodyform opened up at Advertising Week Europe on the new direction the brand has taken to fight taboos around periods.

Mini Electric: The BMW-owned marque has hired Droga5 London

Mini Electric appoints Droga5 London for global ad launch

Droga5 London has been appointed to handle the global launch advertising for Mini Electric, following a competitive pitch.


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