Content from our thought leader

Gemma Charles

Deputy editor

Gemma is deputy editor at Campaign. Contact her at gemma.charles@haymarket.com or 020 8267 4216.

Can deliberately provoking ad complaints work as a marketing strategy?

Can deliberately provoking ad complaints work as a marketing strategy?

Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently.

The story of a start-up making online ad buying ethical

The story of a start-up making online ad buying ethical

Good-Loop has attracted big-name brands and funding from You & Mr Jones since launching five years ago.

What went wrong at Gap and how will it fare online-only?

What went wrong at Gap and how will it fare online-only?

The retailer will cease to have a physical presence on the high street by the end of September.

Greenpeace wastes Boris in comedy ad

Greenpeace wastes Boris in comedy ad

“Wasteminster” draws attention to Greenpeace’s call for a ban on plastic waste exports

Ebiquity launches responsible media tool to ‘drive positive change’

Ebiquity launches responsible media tool to ‘drive positive change’

Francesca Leronni appointed group director of responsible media at Ebiquity.

'I feel closer to the team': agency leaders on a year of home-working

'I feel closer to the team': agency leaders on a year of home-working

Adland’s leadership opens up after getting through a year like no other.

Deep dive: When it’s time to say goodbye to adland

Deep dive: When it’s time to say goodbye to adland

Is now the time to join another industry?

How Tesco navigated WFH with walking meetings and blocking out thinking time

How Tesco navigated WFH with walking meetings and blocking out thinking time

Marketing leaders discussed how they dealt with the coronavirus crisis at the recent Campaign Connect conference.

Review of 2020: The year society needed brands to pull their weight

Review of 2020: The year society needed brands to pull their weight

As part of Campaign's 'Not Normal' series of essays about 2020, we look at how brands stepped up as Covid took hold, from tackling food poverty to supporting NHS workers and producing life-saving equipment.

Should brands get involved in political campaigns?

Should brands get involved in political campaigns?

Should Nike and other brands stay clear of politics?

AMV BBDO and Adam & Eve/DDB nab Cannes Lions golds in Sustainable Development Goals

AMV BBDO and Adam & Eve/DDB nab Cannes Lions golds in Sustainable Development Goals

Abbott Mead Vickers BBDO and Adam & Eve/DDB have each won a gold in the Sustainable Development Goals category at Cannes.

MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'

MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'

MediaCom and Bartle Bogle Hegarty London have won the Grand Prix in the Media Lions category for Tesco's "Food love stories" and, in what was a strong day for MediaCom, the WPP agency brand was also named the Cannes Lions Media Network of the Year for 2018.

Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for Fifa 18

Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for Fifa 18

Adam & Eve/DDB was one of just a handful of UK outfits to make a mark in the Entertainment category at Cannes Lions.

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans and LadBible.

'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'

'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'

The marketer behind the much-lauded "Blood normal" campaign for Bodyform opened up at Advertising Week Europe on the new direction the brand has taken to fight taboos around periods.

Mini Electric appoints Droga5 London for global ad launch

Mini Electric appoints Droga5 London for global ad launch

Droga5 London has been appointed to handle the global launch advertising for Mini Electric, following a competitive pitch.

Facebook unveils major shift away from brand and media posts

Facebook unveils major shift away from brand and media posts

Facebook is overhauling how its news feed works to make posts from businesses, brands and media less prominent.

McCann New York wins three Grand Prix awards for 'Fearless Girl'

McCann New York wins three Grand Prix awards for 'Fearless Girl'

Heavily favored to win at Cannes, the bronze statue delivered three big wins in the early days of the festival.

McCann New York scoops Glass Lion Grand Prix for 'Fearless girl'

McCann New York scoops Glass Lion Grand Prix for 'Fearless girl'

McCann New York's high-profile "Fearless girl" sculpture on Wall Street has won the Glass Lion Grand Prix at Cannes.

Havas UK pulls Google and YouTube adspend

Havas UK pulls Google and YouTube adspend

The world's 6th-largest marketing-services network wants a guarantee that its ads will appear in a "safe, regulated" environment.

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