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Connie Birdsall

Creative Director, Lippincott

Connie Birdsall leads the design practice at Lippincott and is a member of the Lippincott Management Team. Her experience encompasses over 20 years of directing and designing global corporate and brand identity, marketing communications, information design, launch and implementation programs and developing the tools and processes for successful brand management.

She has directed programs for Ameriprise, AT&T, Coca-Cola, Comcast, DaimlerChrysler, Delta Airlines, Earth Pledge, eBay, FedEx Services, Goldman Sachs, The Hershey Company, IBM, Lighthouse International, Loeb, Samsung Group, Signature Flight Support, SK Group, Sprint, Starbucks, Time Warner, UPS and USG.

The new age of identity design

The new age of identity design

Symbols have become more iconic, language more conversational and actions more playful, writes the creative director of Lippincott


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