Content from our thought leader

Simon Gwynn

Deputy news editor

Simon Gwynn is deputy news editor at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

Lidl sends up typical Christmas ads in animation slathered with ‘emotional gravy’

Lidl sends up typical Christmas ads in animation slathered with ‘emotional gravy’

‘We don’t need cutesy characters when carrots taste this good’, the narrator sings, as a Kevin-lookalike is speared with a fork.

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Soft drinks giant has announced plans to retire a large number of brands.

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’

FMCG giant makes emphatic case for contribution of marketing as it reports strong results.

Move over Famous Grouse: Pernod Ricard gives life to Irish whiskey Redbreast's robin

Move over Famous Grouse: Pernod Ricard gives life to Irish whiskey Redbreast's robin

Dry-witted animated bird is introduced in campaign by The Public House.

Amazon hires former MAC, Coty and Unilever marketer Ojo as Prime Video CMO

Amazon hires former MAC, Coty and Unilever marketer Ojo as Prime Video CMO

Ukonwa Ojo has previously featured in the Power 100.

Start-up Trouble Maker adds international media to existing Asahi business

Start-up Trouble Maker adds international media to existing Asahi business

Agency launched in June with Peroni Nastro Azzurro creative as founding client.

Marketing Agencies Action Group is reborn as Alliance of Independent Agencies

Marketing Agencies Action Group is reborn as Alliance of Independent Agencies

Trade body will aim to take action to remedy devastating impact of Covid-19 on the sector.

Use of in-house programmatic trading desks has quadrupled since 2016

Use of in-house programmatic trading desks has quadrupled since 2016

World Federation of Advertisers surveyed 37 businesses representing about $76bn in marketing investment.

BT consolidates advertising into Publicis Groupe, ending relationship with AMV

BT consolidates advertising into Publicis Groupe, ending relationship with AMV

Telecoms brand handed main brand work to Publicis Groupe last year.

Snapchat launches first global B2B campaign

Snapchat launches first global B2B campaign

‘Meet the Snapchat’ generation runs in the US from today and the UK from 17 August.

EBay looks beyond cookies with new programmatic targeting system

EBay looks beyond cookies with new programmatic targeting system

Advanced Audience Technology is based on user IDs…

Digital now more than half of global adspend

Digital now more than half of global adspend

Global market will shrink by 9.1% this year, according to Zenith, representing a slightly smaller decline than in 2009.

Facebook brand value falls as Amazon consolidates top spot in BrandZ ranking

Facebook brand value falls as Amazon consolidates top spot in BrandZ ranking

Microsoft overtakes third-placed Google and gains ground on Apple.

P&G won't rule out pulling Facebook ads

P&G won't rule out pulling Facebook ads

Marc Pritchard announced four-part roadmap towards achieving racial equality in speech at Lions Live.

UN and WFA make joint call for action against racism

UN and WFA make joint call for action against racism

Businesses should make public actions they take to achieve and sustain diversity, chair of Unstereotype Alliance says.

Nike CEO: We must get our own house in order on racism

Nike CEO: We must get our own house in order on racism

Brand pledged $40m over four years for organisations supporting black community in US.

Unilever maintains marketing spend but rethinks priorities

Unilever maintains marketing spend but rethinks priorities

FMCG giant reported flat underlying sales in first quarter, due to decline in Asian markets.

EA, Diageo, GSK, P&G and Unilever partner WFA on D&I guide

EA, Diageo, GSK, P&G and Unilever partner WFA on D&I guide

Resource comes on back of research showing large majority of world's population feels advertising does not represent them.

Diageo stops 'ineffective' advertising and promotional spend

Diageo stops 'ineffective' advertising and promotional spend

Drinks giant said closure of bars and restaurants was having 'significant impact on the performance of our business'.

Four in five multinationals are deferring campaigns

Four in five multinationals are deferring campaigns

Same number are creating new messages that respond to impact of pandemic on people's lives.

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