Content from our thought leader

Simon Gwynn

Deputy news editor

Simon Gwynn is deputy news editor at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

Teams from WPP, IPG and Publicis Groupe battle it out for Centrica integrated account
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Teams from WPP, IPG and Publicis Groupe battle it out for Centrica integrated account

Three incumbents from WPP will form rival teams.

P&G announces 'build studio' as it seeks to ramp up product innovation
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P&G announces 'build studio' as it seeks to ramp up product innovation

FMCG giant will partner with development and investment company M13.

Turkey of the Week: Dreamies fluffs its (fe)lines
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Turkey of the Week: Dreamies fluffs its (fe)lines

If ever a campaign was clearly written by dog lovers, this is it.

Mastercard's new sonic identity could open up product placement within music hits
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Mastercard's new sonic identity could open up product placement within music hits

Brand has created versatile suite of audio assets based on melodic theme.

Audi appoints BBH and IBM iX to digital account
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Audi appoints BBH and IBM iX to digital account

Agency duo won pitch to upgrade touchpoints including Audi website.

John Lewis explores interactive window displays in next stage of JLab
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John Lewis explores interactive window displays in next stage of JLab

Retailer has selected six businesses for latest round of retail innovation programme, now in its sixth year.

M&S calls ad pitch for clothing and home
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M&S calls ad pitch for clothing and home

Retailer is dividing advertising business into two...

Karmarama launches LGBT+ network Pridearama
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Karmarama launches LGBT+ network Pridearama

Accenture Interactive agency is hosting series of events to mark LGBT History Month.

Paddy Power recruits Ryan Giggs' brother to herald death of loyalty
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Paddy Power recruits Ryan Giggs' brother to herald death of loyalty

Ad sends up infamous affair between his ex-wife and brother

ITV signs up Dunelm to sponsor This Morning
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ITV signs up Dunelm to sponsor This Morning

Homeware retailer will team up with mid-morning show from 1 March.

Danone taps MullenLowe Open for baby brands CRM and digital account
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Danone taps MullenLowe Open for baby brands CRM and digital account

Interpublic agency replaces Unlimited Group on business covering Cow & Gate and Aptamil.

Boots hires Aldi's Adam Zavalis as director of brand and communications
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Boots hires Aldi's Adam Zavalis as director of brand and communications

Zavalis has held role at supermarket since 2013.

Spotify acquires podcast companies Gimlet and Anchor
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Spotify acquires podcast companies Gimlet and Anchor

Streaming platform reported to have paid $230m for Gimlet.

Coca-Cola celebrates diversity of football fans in Premier League ad campaign
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Coca-Cola celebrates diversity of football fans in Premier League ad campaign

M&C Saatchi created first sponsorship work...

Eurosport launches campaign to mark 30th anniversary
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Eurosport launches campaign to mark 30th anniversary

Celebration includes idents, short-form content and Spotify partnership.

Lloyds Banking Group picks Havas Helia for CRM account
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Lloyds Banking Group picks Havas Helia for CRM account

Agency nabs business from Proximity, which has held it since 2010.

Virgin Media and BBH part ways after seven years
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Virgin Media and BBH part ways after seven years

Agency has declined to repitch...

EE shows off 5G network at Baftas with 'world's first' AI stylist
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EE shows off 5G network at Baftas with 'world's first' AI stylist

'Shudu' will appear on red carpet via holographic technology.

Armadillo nabs P&O Cruises and Cunard CRM business from Lida
Strongbow hands UK creative account to Otherway
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Strongbow hands UK creative account to Otherway

Agency beats Adam & Eve/DDB in competitive pitch.

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