Content from our thought leader

Simon Gwynn

Deputy news editor

Simon Gwynn is deputy news editor at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

Conservatives Love Actually film among year's worst for brand-building
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Conservatives Love Actually film among year's worst for brand-building

But movie parody is 'through the roof' in short-term impact, according to System1 testing.

TSB splits with Joint after seven years
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TSB splits with Joint after seven years

Brand and agency part ways by mutual consent amid ongoing technical challenges.

Edinburgh Gin sends meteors flying in debut TV campaign
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Edinburgh Gin sends meteors flying in debut TV campaign

Spot will debut in projection against historic building in Scottish capital.

Unilever names middle Europe boss Conny Braams as top marketer
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Unilever names middle Europe boss Conny Braams as top marketer

Braams becomes chief marketing and digital officer on 1 January, filling vacancy left by departure of Keith Weed in May.

Adam & Eve/DDB appointed to ad account of new West Coast rail operator
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Adam & Eve/DDB appointed to ad account of new West Coast rail operator

Name of successor to Virgin Trains was revealed this week as Avanti West Coast.

How L'Oreal, Eve Sleep and Dunelm are using media to drive ecommerce
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How L'Oreal, Eve Sleep and Dunelm are using media to drive ecommerce

Brands' top marketers spoke at Campaign's Breakfast Briefing event on transforming retail.

Pick of the Week: M&S's jumper dance is rather moreish
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Pick of the Week: M&S's jumper dance is rather moreish

Jump Around has far more replay value than a certain 80s power ballad doing the rounds at the moment (sorry).

Can Black Friday survive in the age of ethical consumerism?
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Can Black Friday survive in the age of ethical consumerism?

Flogging cut-price merch doesn't make for happy future for retailers

Asos hires chief growth officer as turnaround bid continues
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Asos hires chief growth officer as turnaround bid continues

Robert Birge has held series of marketing leadership roles at US companies.

BBD Perfect Storm nabs Wunderman Thompson's Cory Eisentraut
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BBD Perfect Storm nabs Wunderman Thompson's Cory Eisentraut

Eisentraut has been ECD at Wunderman Thompson Canada since April 2018.

Greenpeace stages comedy 'roast' between potato and turkey
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Greenpeace stages comedy 'roast' between potato and turkey

Work highlights impact of growing soya used for turkey feed

The carrot that keeps on giving: Aldi named most powerful Christmas ad by Kantar
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The carrot that keeps on giving: Aldi named most powerful Christmas ad by Kantar

John Lewis and Waitrose campaign rated most enjoyable.

M&S follows jumpers with pyjamas as festive jump-around continues
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M&S follows jumpers with pyjamas as festive jump-around continues

Hope you like that House of Pain song...

What do this year's Christmas ads say about the national mood?
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What do this year's Christmas ads say about the national mood?

You probably don't need Sigmund Freud for this...

John Lewis ads: a chronology of the original tracks
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John Lewis ads: a chronology of the original tracks

Four decades of musical inspiration for the retailer...

Exceedingly good news: Premier Foods promotes marketing boss as sales grow
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Exceedingly good news: Premier Foods promotes marketing boss as sales grow

Yilmaz Erceyes becomes chief marketing officer as Mr Kipling owner boosts media investment.

MullenLowe Group wins global Bayer ad business
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MullenLowe Group wins global Bayer ad business

Team led by MullenLowe UK beat Omnicom in pitch.

Saatchi & Saatchi hires Kerry Roper as head of design
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Saatchi & Saatchi hires Kerry Roper as head of design

He left Dark Horses after less than a year.

Disability campaign takes to Piccadilly Lights to highlight 'purple pound'
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Disability campaign takes to Piccadilly Lights to highlight 'purple pound'

Purple Tuesday calls on businesses to make themselves more accessible to disabled people.

Diageo and Creative Equals take #CreativeComeback scheme global
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Diageo and Creative Equals take #CreativeComeback scheme global

Returner scheme supports women going back to work in creative industries following career break.

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