Content from our thought leader

Simon Gwynn

Deputy news editor

Simon Gwynn is deputy news editor at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

Temporary pay cuts emerge as adland's key measure for weathering storm of pandemic

Temporary pay cuts emerge as adland's key measure for weathering storm of pandemic

Campaign survey respondents twice as likely to say they have been asked to take a pay cut as report being furloughed.

Diageo stops 'ineffective' advertising and promotional spend

Diageo stops 'ineffective' advertising and promotional spend

Drinks giant said closure of bars and restaurants was having 'significant impact on the performance of our business'.

How should Cannes change ahead of its return in 2021?

How should Cannes change ahead of its return in 2021?

It's the festival's first year off since 1953...

As shoppers flood online, meet the next frontier of the gig economy: CX

As shoppers flood online, meet the next frontier of the gig economy: CX

Once hailed as a transformational tool, the gig economy has fallen in the popular estimation. But according to gig customer experience platform Limitless, the casual-work model has plenty to offer for brands and consumers alike.

Cheryl Calverley promoted to CEO of Eve Sleep

Cheryl Calverley promoted to CEO of Eve Sleep

Former marketing chief at AA joined mattress brand in 2018.

Four in five multinationals are deferring campaigns

Four in five multinationals are deferring campaigns

Same number are creating new messages that respond to impact of pandemic on people's lives.

M/SIX flies flag for supporting people with autism in adland

M/SIX flies flag for supporting people with autism in adland

There are about 700,000 people on the autism spectrum in the UK, but only 16% are in full-time work, according to the National Autistic Society.

NHS introduces vivid imagery from front line of crisis in latest ad

NHS introduces vivid imagery from front line of crisis in latest ad

Messaging is similar to that of previous phase...

EasyJet scraps CMO role as Lis Blair exits

EasyJet scraps CMO role as Lis Blair exits

Blair has been at airline since 2012 and was appointed CMO in 2018.

Pick of the Week: BBC captures the unhinged feeling of the moment

Pick of the Week: BBC captures the unhinged feeling of the moment

Alan Partridge probably isn't the only one scheduling time for his afternoon poo.

Dreams CMO Tony Holdway out as sales hit by coronavirus lockdown

Dreams CMO Tony Holdway out as sales hit by coronavirus lockdown

Holdway joined bedroom-furniture retailer in June 2019 from Domino's.

March is biggest-ever month for UK supermarket sales

March is biggest-ever month for UK supermarket sales

Market is up more than a fifth over last four weeks, Kantar data shows.

Havas Media Group nabs Dentsu's Patrick Affleck as new UK CEO

Havas Media Group nabs Dentsu's Patrick Affleck as new UK CEO

Affleck, currently CEO at Dentsu X, replaces Matt Adams.

How are you balancing work with having your kids around?

How are you balancing work with having your kids around?

Philip Larkin's famous words about parents have never been truer

BBC recruits Alan Partridge, Miranda and more for 'stay at home' films

BBC recruits Alan Partridge, Miranda and more for 'stay at home' films

Clips from classic sitcoms will be shown between shows...

Channel 4 and 39 advertisers show support for NHS with ad break takeover

Channel 4 and 39 advertisers show support for NHS with ad break takeover

Brands involved include Aldi, Asda, Amazon, British Gas, Camelot, Gillette, M&S, Morrisons and Sainsbury's.

Radio and specialist mags enjoy boost as nation confined to homes

Radio and specialist mags enjoy boost as nation confined to homes

Research from Bauer Media finds people remain positive despite wholesale changes to daily life.

Unilever could help support smaller agencies with early payment

Unilever could help support smaller agencies with early payment

FMCG giant has unveiled range of measures to assist global effort to tackle Covid-19, including €100m in donations.

Syl Saller to retire from Diageo as Cristina Diezhandino named next CMO

Syl Saller to retire from Diageo as Cristina Diezhandino named next CMO

Saller is stepping down after more than two decades at world's biggest drinks company.

Man City hunt for new media agency as club faces exile from European football

Man City hunt for new media agency as club faces exile from European football

Reigning Premier League champions split with PHD Manchester in October after appeal for influencers to promote stadium atmosphere backfired.

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