Content from our thought leader

Simon Gwynn

Deputy news editor

Simon Gwynn is deputy news editor at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

'We want to embrace it with credibility and authenticity' – why gaming is more than just marketing for Ford

'We want to embrace it with credibility and authenticity' – why gaming is more than just marketing for Ford

The car company is taking a different approach to rivals such as BMW and Mercedes-Benz by involving its fan base in designing virtual vehicles and through projects such as an accessible gaming van.

Instagram hails the power of self-discovery in global brand campaign

Instagram hails the power of self-discovery in global brand campaign

“Yours to make” was created by Johannes Leonardo with Facebook’s in-house shop Creative X.

Brainlabs boosts Amazon capabilities with acquisition of specialist outfit Molzi

Brainlabs boosts Amazon capabilities with acquisition of specialist outfit Molzi

Agency predicts staff to triple to 1,500 by end of 2022.

How does adland solve its talent crunch?

How does adland solve its talent crunch?

The problem may be linked to the pandemic, but the right solutions can offer long-term benefits.

Fever-Tree reviews ad account after ‘creative differences’ lead to split with Lucky Generals

Fever-Tree reviews ad account after ‘creative differences’ lead to split with Lucky Generals

Omnicom agency was appointed shortly before the pandemic arrived in the UK and created the brand’s first TV ad.

Financial Times calls on public to rise to the challenges of our time in new campaign

Financial Times calls on public to rise to the challenges of our time in new campaign

The news brand invited every member of staff to contribute to the campaign, created by The Brooklyn Brothers.

AnalogFolk takes on poor programmatic creative via ad tech service With Robots

AnalogFolk takes on poor programmatic creative via ad tech service With Robots

Proposition aims to avoid the drawbacks for advertisers or existing dynamic creative optimisation and creative management platform services.

PlayStation turns game of chess into citywide battle for dominance in epic spot

PlayStation turns game of chess into citywide battle for dominance in epic spot

Global campaign, created by Adam & Eve/DDB, was launched at PlayStation showcase event yesterday.

Are UK government plans to roll back GDPR good news for adland?

Are UK government plans to roll back GDPR good news for adland?

Will getting rid of cookie permission pop-ups deliver the Brexit dividend we’ve all been dreaming of?

Mother owner faces legal action from London agency Other Creative for ‘passing off’

Mother owner faces legal action from London agency Other Creative for ‘passing off’

Other, founded in 1996, claims Mother’s new agency launched last October has caused it 'loss and damage'.

Pottery made from bacteria wins top prize in MullenLowe Nova Awards

Pottery made from bacteria wins top prize in MullenLowe Nova Awards

People’s Choice Award goes to experimental mask exploring the relationship between our online personas and offline selves.

Online ad demand is ‘very strong’: How did tech giants perform in Q2 2021?

Online ad demand is ‘very strong’: How did tech giants perform in Q2 2021?

Campaign rounds up the key takeaways from Google, Facebook, Amazon, Twitter and Snap's most recent financial results.

Deodorant start-up Fussy makes peace with Unilever after violating ad rules

Deodorant start-up Fussy makes peace with Unilever after violating ad rules

‘Don’t sweat it’, founders were told by Unilever CEO Alan Jope after sending him an enormous olive branch.

Meet Liberally, the non-profit creative agency set up to amplify minoritised voices

Meet Liberally, the non-profit creative agency set up to amplify minoritised voices

Campaign spoke to Daisy Rogers, founder and creative director of the agency with the audacious task of trying to create belonging for underrepresented people, while forgoing traditional investment.

Hofmeister’s George the Bear set for return after brand appoints MBAstack

Hofmeister’s George the Bear set for return after brand appoints MBAstack

MSQ agency will create campaign to promote crowdfunding drive for relaunched beer.

Is this year’s Olympics still a golden opportunity for brands?

Is this year’s Olympics still a golden opportunity for brands?

Tokyo 2020 has been beset by problems unforeseeable before last year – but is it still a premium marketing platform?

Costa launches campaign delayed by a year to mark Olympics sponsorship

Costa launches campaign delayed by a year to mark Olympics sponsorship

Campaign features five Olympians from three countries.

Unilever ‘fully committed to Israel’ despite Ben & Jerry’s move to withdraw brand

Unilever ‘fully committed to Israel’ despite Ben & Jerry’s move to withdraw brand

Brand owner is continuing to put more money into media.

Karmarama hires new ECDs

Karmarama hires new ECDs

Pair worked together at Bartle Bogle Hegarty in 2016.

Good-Loop launches ad tracker to monitor carbon cost of digital campaigns

Good-Loop launches ad tracker to monitor carbon cost of digital campaigns

Green Ad Tag detects data transmission in real time, allowing for variations in territory, device, bandwidth use and time of day.

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