Content from our thought leader

Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Adam & Eve/DDB and McCann lead UK hopefuls in first wave of Cannes Lions shortlists
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Adam & Eve/DDB and McCann lead UK hopefuls in first wave of Cannes Lions shortlists

Adam & Eve/DDB has picked up nine Cannes Lions nominations across three categories for its work for Calm and The Cybersmile Foundation.

High-protein ice cream Wheyhey unveils debut ad campaign
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High-protein ice cream Wheyhey unveils debut ad campaign

Wheyhey, one of a clutch of new brands proffering ice cream for the more health-conscious, is unleashing a series of odd, short online video ads by 18 Feet & Rising as its first campaign.

Three grabs first sponsored Snappable AR Lens
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Three grabs first sponsored Snappable AR Lens

Snapchatters will be able to use their face to control a football-themed game featuring Three's new mascot the Puggerfly, in a new Lens sponsored by the mobile network.

Brian Blessed booms atop brown bear in Ladbrokes spot
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Brian Blessed booms atop brown bear in Ladbrokes spot

Ladbrokes has hired famous beard-owner Brian Blessed to front its Russia World Cup betting campaign.

Pick of the week: Wimbledon makes its voice heard in the football cacophony
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Pick of the week: Wimbledon makes its voice heard in the football cacophony

Simon Gwynn is ready to watch some goddamn tennis.

Direct Line's Mark Evans unveiled as Marketing Leader of the Year 2018
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Direct Line's Mark Evans unveiled as Marketing Leader of the Year 2018

The Marketing Society has named Direct Line Group's marketing director Mark Evans as its Marketing Leader of the Year.

Has Paddy Power's 'shockvertising' run its course?
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Has Paddy Power's 'shockvertising' run its course?

Another World Cup, another environmental outrage from Paddy Power that turned out to be nothing of the sort.

Comparethemarket.com hires former Sky marketer Darran as marketing director
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Comparethemarket.com hires former Sky marketer Darran as marketing director

Comparethemarket.com has appointed Liz Darran, currently UK marketing director at Intuit, to the new role of marketing director.

Wimbledon zips through 150 years of history in 60-second animated ad
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Wimbledon zips through 150 years of history in 60-second animated ad

Wimbledon has launched an animated trailer for this year's Championships, which begin on 2 July.

Old Mout signs up Michaela Strachan to help save kiwis (the birds) from extinction
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Old Mout signs up Michaela Strachan to help save kiwis (the birds) from extinction

Heineken's New Zealand cider brand Old Mout has created a short documentary with Springwatch host Michaela Strachan about an ambitious bid to save the antipodean country's national bird from extinction.

Heineken ramps up anti-drink driving campaign with behavioural 'nudge' programme and new F1 ad
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Heineken ramps up anti-drink driving campaign with behavioural 'nudge' programme and new F1 ad

Heineken has tested a range of "interventions" aimed at deterring drink driving in a pilot study across ten bars in Reading and Greater Manchester.

AKQA founder Ahmed gets MBE in Queen's Birthday Honours
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AKQA founder Ahmed gets MBE in Queen's Birthday Honours

Ajaz Ahmed - whose full name initials gave AKQA its name - has been named an MBE in the Queen's Birthday Honours list.

McCann campaign ridicules gay men's blood donation restrictions with 'Gaydr' device
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McCann campaign ridicules gay men's blood donation restrictions with 'Gaydr' device

McCann London has created a campaign for the Peter Tatchell Foundation ahead of World Blood Donor Day, on 14 June, that attacks rules preventing sexually active gay men from donating blood.

BT is dancing to New Order in launch ad for BT Plus
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BT is dancing to New Order in launch ad for BT Plus

BT has chosen New Order's 1983 synth-pop classic Blue Monday to soundtrack the first ad for BT Plus, its plan including both fibre broadband and 4G.

Paddy Power says sorry for controversial polar bear campaign after social media backlash
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Paddy Power says sorry for controversial polar bear campaign after social media backlash

Paddy Power has revealed that a print ad this week featuring a polar bear apparently graffitied with a St. George's Cross were a hoax, designed to draw attention to the plight of the animals in Russia.

Unilever's Weed to agencies: shape up or get replaced
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Unilever's Weed to agencies: shape up or get replaced

Unilever's chief marketing officer Keith Weed has called on agencies to up their game to meet the changing needs of brands.

GoCompare hires Trinity Mirror's Zoe Harris as chief marketer
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GoCompare hires Trinity Mirror's Zoe Harris as chief marketer

Zoe Harris, group marketing director at Reach (formerly Trinity Mirror), is set to join price comparison site GoCompare Group as chief marketing officer later this year.

Accenture and Karmarama: use blockchain to 'tell a progressive story' about your brand
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Accenture and Karmarama: use blockchain to 'tell a progressive story' about your brand

Marketers should not be hung up on finding their own uses for blockchain - and instead should look at how they can tell consumers about how the technology is being used by other parts of the business, Karmarama's innovation partner Lawrence Weber said.

Lingerie retailer rapped by ASA for sexist ad
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Lingerie retailer rapped by ASA for sexist ad

The Advertising Standards Authority has banned a poster ad for Silks, a lingerie retailer based in Glasgow, that depicted the body of a woman wearing lingerie, but not her face.

Direct Line's Mark Evans named as chairman of Advertising Association Front Foot campaign
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Direct Line's Mark Evans named as chairman of Advertising Association Front Foot campaign

The Advertising Association has announced that Mark Evans, marketing director at Direct Line Group, will succeed Britvic's Matt Barwell as chairman of Front Foot, the AA's campaign for advertising.