Goodbye Facebook, hello Metaface? Social media giant plans name change
Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand.
Brand risk in digital video and display shows sharp fall in first half of 2021
UK enjoys greatest decline in risk in both desktop and mobile video.
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Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse
Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.
Media buyers sold on in-game advertising, but hugely underestimate size of market
Survey of 400 media buyers in UK and US by Admix finds many still consider gaming a 'grey area'.
Facebook to encourage teens to ‘take a break’ from Instagram, Nick Clegg says
Social media giant’s VP of global affairs also endorsed greater regulation of tech platforms.
Gaming adtech company Adverty launches interactive in-game ad format
New unit launches next week with men’s shaving brand in Magic Finger 3D.
R/GA bids to help brands sell 'direct to avatar' by opening store for Vollebak – on Mars
Agency predicts sales of virtual items within metaverse spaces will be next big thing in ecommerce.
Facebook whistleblower accuses company of putting profit before safety
Frances Haugen, who left the company earlier this year, was interviewed on CBS, claiming 'incentives are misaligned' at Facebook.
Pinterest poaches Group M exec as global agency commercial lead
Martin Galvin was previously UK commercial strategy director at WPP media division.
Snap partners WPP to launch AR Lab for brands
Holding company also formed a partnership with TikTok earlier this year.
Dentsu launches global gaming offering Dentsu Gaming
Holding company previously launched UK and Ireland operation DGame last year.
Revelations about Instagram’s impact on teen well-being prompt Senate grilling
Hearing follows Wall Street Journal reports revealing internal research that company had not made public.
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Gaming ad tech specialist Venatus sells minority stake to Brainlabs backer
Company’s clients include Electronic Arts and Rovio.
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'We want to embrace it with credibility and authenticity' – why gaming is more than just marketing for Ford
The car company is taking a different approach to rivals such as BMW and Mercedes-Benz by involving its fan base in designing virtual vehicles and through projects such as an accessible gaming van.
Instagram hails the power of self-discovery in global brand campaign
“Yours to make” was created by Johannes Leonardo with Facebook’s in-house shop Creative X.
Brainlabs boosts Amazon capabilities with acquisition of specialist outfit Molzi
Agency predicts staff to triple to 1,500 by end of 2022.
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How does adland solve its talent crunch?
The problem may be linked to the pandemic, but the right solutions can offer long-term benefits.
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Fever-Tree reviews ad account after ‘creative differences’ lead to split with Lucky Generals
Omnicom agency was appointed shortly before the pandemic arrived in the UK and created the brand’s first TV ad.
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Financial Times calls on public to rise to the challenges of our time in new campaign
The news brand invited every member of staff to contribute to the campaign, created by The Brooklyn Brothers.
AnalogFolk takes on poor programmatic creative via ad tech service With Robots
Proposition aims to avoid the drawbacks for advertisers or existing dynamic creative optimisation and creative management platform services.