Content from our thought leader

Simon Gwynn

Reporter

Simon Gwynn is a reporter at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

He joined Haymarket in March 2016 and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist, I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice "The man your man could smell like". It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once… it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be... Cooking. Eating. Cooking. Eating.

Nationwide launches 12 festive spots in 'Voices' campaign
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Nationwide launches 12 festive spots in 'Voices' campaign

Ads will run for eight days from Christmas Eve to New Year's Eve.

McDonald's, Just Eat and Deliveroo in bid to swerve TfL junk food ad ban
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McDonald's, Just Eat and Deliveroo in bid to swerve TfL junk food ad ban

Ban was announced last month by Mayor of London Sadiq Khan.

Audi's Benjamin Braun set to join Samsung as top European marketer
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Audi's Benjamin Braun set to join Samsung as top European marketer

Braun will leave car-maker in first quarter of 2019.

KP backs charity with Christmas jumper adorned with packs of nuts
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KP backs charity with Christmas jumper adorned with packs of nuts

Festive garment can be won in a Facebook competition.

Harmful gender stereotypes in ads to be banned from June
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Harmful gender stereotypes in ads to be banned from June

New rule follows consultation by Committee of Advertising Practice.

Coca-Cola appoints new GB marketing director
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Coca-Cola appoints new GB marketing director

Paul Grace joins from Coca-Cola European Partners.

Sky Cinema hires Cassetteboy to prove Die Hard is a Christmas film
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Sky Cinema hires Cassetteboy to prove Die Hard is a Christmas film

Video features terrorist-themed 12 Days of Christmas.

Pick of the Week: Lidl's sass deserves kudos
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Pick of the Week: Lidl's sass deserves kudos

Yep, they went there.

Barclaycard forced out as sponsor of Neil Young British Summer Time show
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Barclaycard forced out as sponsor of Neil Young British Summer Time show

Singer objected to Barclays' funding for fossil fuel extraction.

Karmarama lands £70m Lidl advertising account
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Karmarama lands £70m Lidl advertising account

Accenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS

If you were to start from scratch, what kind of agency would you launch?
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If you were to start from scratch, what kind of agency would you launch?

There's no big, clever secret to getting a successful agency off the ground, David Golding and James Murphy believe.

Lottery 'Fisherman' ad cleared of promoting gambling as solution to hardship
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Lottery 'Fisherman' ad cleared of promoting gambling as solution to hardship

Twenty-four people complained about debut campaign from Adam & Eve/DDB.

Teenage Cancer Trust hires Paul Brown for top marketing role
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Teenage Cancer Trust hires Paul Brown for top marketing role

Brown spent 16 years at Prince's Trust.

Kettle Chips offers crisps-inspired seasoning shakers in festive giveaway
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Kettle Chips offers crisps-inspired seasoning shakers in festive giveaway

Shakers are designed to look like Kettle Chips packs.

Homebase and Initiative split as struggling DIY retailer reviews media
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Homebase and Initiative split as struggling DIY retailer reviews media

Former owner sold retailer for £1 in May.

Bodyform marketer on taking risks and breaking taboos
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Bodyform marketer on taking risks and breaking taboos

Martina Poulopati discusses the brand's approach.

Turkey of the Week: BT drains the joy out of Christmas
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Turkey of the Week: BT drains the joy out of Christmas

At least Ebenezer Scrooge had a strong point of view.

Kraft Heinz's top European marketer on why it aims to create 'acts, not ads'
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Kraft Heinz's top European marketer on why it aims to create 'acts, not ads'

Victoria Sjardin joined the food giant in September 2017 after 14 years at Unilever.

John Lewis pumps out Elton John in product spots for Apple, Google, Nespresso and Lego
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John Lewis pumps out Elton John in product spots for Apple, Google, Nespresso and Lego

Ten-second ads feature tracks including Crocodile Rock and I'm Still Standing.

Phillip Schofield, Rio Ferdinand and Christine Lampard share Christmas stories in BT campaign
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Phillip Schofield, Rio Ferdinand and Christine Lampard share Christmas stories in BT campaign

Series of 20-second spots highlight role BT products play on Christmas Day.

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