Content from our thought leader

Simon Gwynn

Deputy news editor

Simon Gwynn is deputy news editor at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

Amazon hires former MAC, Coty and Unilever marketer Ojo as Prime Video CMO

Amazon hires former MAC, Coty and Unilever marketer Ojo as Prime Video CMO

Ukonwa Ojo has previously featured in the Power 100.

Use of in-house programmatic trading desks has quadrupled since 2016

Use of in-house programmatic trading desks has quadrupled since 2016

World Federation of Advertisers surveyed 37 businesses representing about $76bn in marketing investment.

Snapchat launches first global B2B campaign

Snapchat launches first global B2B campaign

‘Meet the Snapchat’ generation runs in the US from today and the UK from 17 August.

EBay looks beyond cookies with new programmatic targeting system

EBay looks beyond cookies with new programmatic targeting system

Advanced Audience Technology is based on user IDs…

Digital now more than half of global adspend

Digital now more than half of global adspend

Global market will shrink by 9.1% this year, according to Zenith, representing a slightly smaller decline than in 2009.

P&G won't rule out pulling Facebook ads

P&G won't rule out pulling Facebook ads

Marc Pritchard announced four-part roadmap towards achieving racial equality in speech at Lions Live.

UN and WFA make joint call for action against racism

UN and WFA make joint call for action against racism

Businesses should make public actions they take to achieve and sustain diversity, chair of Unstereotype Alliance says.

Nike CEO: We must get our own house in order on racism

Nike CEO: We must get our own house in order on racism

Brand pledged $40m over four years for organisations supporting black community in US.

Unilever maintains marketing spend but rethinks priorities

Unilever maintains marketing spend but rethinks priorities

FMCG giant reported flat underlying sales in first quarter, due to decline in Asian markets.

EA, Diageo, GSK, P&G and Unilever partner WFA on D&I guide

EA, Diageo, GSK, P&G and Unilever partner WFA on D&I guide

Resource comes on back of research showing large majority of world's population feels advertising does not represent them.

Diageo stops 'ineffective' advertising and promotional spend

Diageo stops 'ineffective' advertising and promotional spend

Drinks giant said closure of bars and restaurants was having 'significant impact on the performance of our business'.

Four in five multinationals are deferring campaigns

Four in five multinationals are deferring campaigns

Same number are creating new messages that respond to impact of pandemic on people's lives.

Unilever could help support smaller agencies with early payment

Unilever could help support smaller agencies with early payment

FMCG giant has unveiled range of measures to assist global effort to tackle Covid-19, including €100m in donations.

Arthur Sadoun calls for new approaches to supporting clients in video message

Arthur Sadoun calls for new approaches to supporting clients in video message

Publicis CEO stresses that priority is protecting health of staff.

Unilever upped marketing spend to €7.27bn in 2019

Unilever upped marketing spend to €7.27bn in 2019

FMCG giant has now opened 38 digital hubs and content studios.

Kraft Heinz puts ad agencies on alert with pledge to cut roster from 36 to 19

Kraft Heinz puts ad agencies on alert with pledge to cut roster from 36 to 19

Food giant will also increase working media spend by 30%, with even bigger boost for key brands.

Unilever will stop advertising ice-cream to children under 12

Unilever will stop advertising ice-cream to children under 12

Owner of Magnum and Twister announces 15-point plan to improve responsibility of marketing activity.

Fever-Tree hires former Diageo marketer Jeremy Kanter as CMO

Fever-Tree hires former Diageo marketer Jeremy Kanter as CMO

Saskia Meyer will remain at company as UK marketing director.

Unilever keeps 'all options' open for struggling PG Tips and Lipton brands

Unilever keeps 'all options' open for struggling PG Tips and Lipton brands

Profit down more than third at FMCG giant in disappointing 2019.

Virgin hires ex-Barclays marketer Hilton for global role

Virgin hires ex-Barclays marketer Hilton for global role

Claire Hilton left the bank in October after 16 years.

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