Content from our thought leader

Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Junk food brands put on alert as MPs renew calls for stricter advertising regulations
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Junk food brands put on alert as MPs renew calls for stricter advertising regulations

MPs speaking in a debate on the effect of advertising on childhood obesity have called for a ban on TV ads for foods high in fat, salt or sugar before the 9pm watershed.

Why Heineken, Budweiser and San Miguel are pulling out the stops for Dry January
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Why Heineken, Budweiser and San Miguel are pulling out the stops for Dry January

For years it was the unloved child of the drinks family - but alcohol-free beer has reinvented itself and marketers are taking note.

Army unveils 'inclusive' recruitment campaign
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Army unveils 'inclusive' recruitment campaign

The British Army has introduced a subtle evolution of its positioning in its latest recruitment campaign, which launched at the weekend.

Which retailers got an iPhone X for Christmas, and which ones got a lump of coal?
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Which retailers got an iPhone X for Christmas, and which ones got a lump of coal?

The Christmas sales period is crunch time for retailers: how did the big players get on?

Coca-Cola reinvents noughties ad 'First taste' for Zero Sugar
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Coca-Cola reinvents noughties ad 'First taste' for Zero Sugar

Coca-Cola Great Britain has remade a humorous 2006 spot in which the elderly Mr Hadley gets his first taste of Coca-Cola.

Cadbury aims to revive founding spirit of generosity in debut campaign from VCCP
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Cadbury aims to revive founding spirit of generosity in debut campaign from VCCP

Cadbury is seeking to restore its status as a "fabric of the nation" brand in a new campaign that will shine a light on everyday moments of generosity and kindness.

Tesco's happy Christmas thanks to protecting shoppers from inflation, Dave Lewis says
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Tesco's happy Christmas thanks to protecting shoppers from inflation, Dave Lewis says

Tesco chief executive Dave Lewis has painted a positive picture of the supermarket's Christmas trading, despite turmoil caused by the collapse in November of Palmer & Harvey.

John Lewis boss: If Black Friday didn't exist, I wouldn't invent it
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John Lewis boss: If Black Friday didn't exist, I wouldn't invent it

John Lewis recorded a market-beating performance over the Christmas period, with like-for-like sales up 3.1% over the last six weeks of the year.

Kristof Fahy joins Hostelworld as customer chief
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Kristof Fahy joins Hostelworld as customer chief

Former Ladbrokes Coral marketing boss Kristof Fahy has joined booking website Hostelworld as its first chief customer officer.

Should brands for over-18s avoid Snapchat altogether?
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Should brands for over-18s avoid Snapchat altogether?

After Diageo was slapped on the wrist for its Captain Morgan Snapchat Lens, would grown-up brands be wise to avoid the social media platform so beloved of teens?

Army's ad strategy switch grabs headlines ... before ads air
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Army's ad strategy switch grabs headlines ... before ads air

Huge publicity has surrounded the British Army's forthcoming new recruitment campaign after some of the ads found their way onto the internet ahead of the official campaign launch.

Aldi marketing boss credits ad campaign as discounters surge over Christmas
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Aldi marketing boss credits ad campaign as discounters surge over Christmas

There is no sign that the rapid growth enjoyed by Aldi and Lidl is slowing down, after both discounters saw sales increase 16.8% year-on-year in the last twelve weeks of 2017.

Betsafe pits Man City against Saracens in battle of the ball games
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Betsafe pits Man City against Saracens in battle of the ball games

Betsafe is aiming to establish once and for all which sport involves greater skill, football or rugby, in a video content series featuring superstars from Manchester City and Saracens.

Coke to hike prices and shrink bottles before sugar tax deadline
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Coke to hike prices and shrink bottles before sugar tax deadline

Bottles of Coca-Cola classic will be both smaller and more expensive after the long-awaited soft drinks levy comes into force in April.

Captain Birdseye gets relaxed new look in latest fish fingers campaign
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Captain Birdseye gets relaxed new look in latest fish fingers campaign

Birds Eye's eponymous Captain is back in a new campaign for the brand's fish fingers - and he has a new kind of vibe.

Waitrose bans sale of energy drinks to under 16s
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Waitrose bans sale of energy drinks to under 16s

Waitrose has become the first supermarket to officially introduce a minimum age for the sale of high-caffeine drinks.

Accolade Wines appoints new UK marketing boss
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Accolade Wines appoints new UK marketing boss

Accolade Wines, the owner of Hardys and Echo Falls, has appointed Moët Hennessy's David White as UK marketing director.

Dentsu Aegis Network boosts Merkle with acquisition of HelloWorld
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Dentsu Aegis Network boosts Merkle with acquisition of HelloWorld

Dentsu Aegis Network has acquired promotion and loyalty solutions provider HelloWorld, which will become part of Merkle Loyalty Solutions.

Cadbury launches hidden white chocolate Creme Eggs with cash prizes
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Cadbury launches hidden white chocolate Creme Eggs with cash prizes

Cadbury is releasing a limited number of Creme Eggs made with white chocolate and offering cash prizes to those that find them in a Willy Wonka-esque competition.

Giffgaff replaces Domino's as sponsor of The Voice
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Giffgaff replaces Domino's as sponsor of The Voice

The Voice will have a new sponsor in the form of mobile network Giffgaff when it returns for a second series on ITV on Saturday night.