Content from our thought leader

Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Volkswagen's 'self-confident' ram is face of global campaign for SUV model
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Volkswagen's 'self-confident' ram is face of global campaign for SUV model

Volkswagen is launching a campaign for its SUV, T-Roc, featuring an audacious young ram who does not like being told what to do.

Unilever begins preparations for exit of chief executive Paul Polman
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Unilever begins preparations for exit of chief executive Paul Polman

Unilever has hired executive search firm Egon Zehnder International to begin the process of helping it find a successor to Paul Polman as the head of the company.

Black Friday marketing messages based on urgency are likely to fail
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Black Friday marketing messages based on urgency are likely to fail

New data suggests that when it comes to Black Friday emails, marketers should learn from the kind of emotional stimuli that are often successful in romantic relationships.

John Lewis's 'Moz the monster' has lowest awareness of brand's last five Christmas ads after 10 days
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John Lewis's 'Moz the monster' has lowest awareness of brand's last five Christmas ads after 10 days

After a strong start, the latest John Lewis Christmas ad is failing to keep pace with its predecessors in awareness and word of mouth scores, YouGov data shows.

How public health marketing has changed over 100 years and where it's headed next
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How public health marketing has changed over 100 years and where it's headed next

Public Health England is celebrating the 100th anniversary of the creation of the Ministry of Information during World War I with an exhibition tracing the development of public health campaigns over the last century.

Samsung to show unbroken three-minute shot of a washing machine cycle during Gogglebox
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Samsung to show unbroken three-minute shot of a washing machine cycle during Gogglebox

Samsung will make history on Friday night with what it claims is the longest single-shot TV ad ever screened in the UK.

AMV BBDO creates anti-knife crime campaign for Mayor of London
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AMV BBDO creates anti-knife crime campaign for Mayor of London

A new campaign from the Mayor of London's office will aim to discourage teens in the capital from carrying knives by highlighting the value they contribute to the fabric of the city.

Ikea riffs on world record $450m painting in latest responsive marketing piece
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Ikea riffs on world record $450m painting in latest responsive marketing piece

Ikea has jumped on the attention around the record-breaking $450m (£340m) sale of Leonardo Da Vinci's painting Salvator Mundi to promote its $9.99 Viserum picture frame.

The bears are back in town: Heathrow's endearing teddies return in second Christmas campaign
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The bears are back in town: Heathrow's endearing teddies return in second Christmas campaign

Heathrow has brought back its teddy bear characters, Doris and Edward Bair, for a second Christmas campaign created by Havas London.

Natalie Portman: women need to reclaim 'bossy'
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Natalie Portman: women need to reclaim 'bossy'

Women should not be deterred by being depicted as bossy, but should embrace the label, Oscar-winning actor Natalie Portman said in an interview on stage.

Uber's chief brand officer: if we can change, no one else has any excuse
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Uber's chief brand officer: if we can change, no one else has any excuse

Uber's cultural struggles are well documented - but under its new leadership, the ride-hailing brand is determined to set an example for others to follow, its chief brand officer has said.

Channel 4 diversity prize awarded to Lloyds Bank after Volvo withdrawal
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Channel 4 diversity prize awarded to Lloyds Bank after Volvo withdrawal

Lloyds Bank and its creative agency, Adam & Eve/DDB, have been named as the new winners of Channel 4's Diversity in Advertising Award, which gives the brand £1m of free airtime for a campaign focused on non-visible disability.

Accenture innovation chief: AI will unlock a massive wave of new jobs
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Accenture innovation chief: AI will unlock a massive wave of new jobs

Artificial intelligence is developing faster than other technology - and that's great news for the economy and society, Accenture's chief technology and innovation officer said.

Google reveals cloud marketing tie-up with Salesforce
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Google reveals cloud marketing tie-up with Salesforce

Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range of cloud-based CRM products.

Mars launches Mr Nasty in slapstick debut campaign for Goodness Knows
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Mars launches Mr Nasty in slapstick debut campaign for Goodness Knows

Goodness Knows, a new brand from Mars Chocolate, is making its TV debut with a TV ad that appeals to consumers with a whimsical cruel streak.

Possible appoints Wunderman's Daplyn as UK CEO
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Possible appoints Wunderman's Daplyn as UK CEO

Possible has appointed Chris Daplyn, formerly managing director at fellow WPP agency Wunderman, as UK chief executive, with immediate effect.

Unilever is buying the Tazo tea brand from Starbucks
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Unilever is buying the Tazo tea brand from Starbucks

Starbucks is selling its Tazo tea brand to Unilever for $384m (£294m) in order to focus on its other tea brand, Teavana.

How Man City used a 'Big Brother' mentality to reach a million YouTube subscribers
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How Man City used a 'Big Brother' mentality to reach a million YouTube subscribers

Man City's YouTube channel has just hit one million subscribers, making this season's Premier League trailblazers the first English club to reach the milestone.

Argos invites trio of kids to star in its Christmas TV ad
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Argos invites trio of kids to star in its Christmas TV ad

Argos is running a competition that will allow three young competition winners to appear in one-off versions of its Christmas TV ad in what the brand said was an advertising first.

Coca-Cola reveals which UK cities will get a visit from the Christmas truck
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Coca-Cola reveals which UK cities will get a visit from the Christmas truck

The Coca-Cola Christmas truck will kick off its 2017 tour in Glasgow on 11 November, before visiting a further 38 towns and cities.