'We want to embrace it with credibility and authenticity' – why gaming is more than just marketing for Ford
The car company is taking a different approach to rivals such as BMW and Mercedes-Benz by involving its fan base in designing virtual vehicles and through projects such as an accessible gaming van.
“Yours to make” was created by Johannes Leonardo with Facebook’s in-house shop Creative X.
Agency predicts staff to triple to 1,500 by end of 2022.
The problem may be linked to the pandemic, but the right solutions can offer long-term benefits.
Omnicom agency was appointed shortly before the pandemic arrived in the UK and created the brand’s first TV ad.
The news brand invited every member of staff to contribute to the campaign, created by The Brooklyn Brothers.
Proposition aims to avoid the drawbacks for advertisers or existing dynamic creative optimisation and creative management platform services.
Global campaign, created by Adam & Eve/DDB, was launched at PlayStation showcase event yesterday.
Will getting rid of cookie permission pop-ups deliver the Brexit dividend we’ve all been dreaming of?
Other, founded in 1996, claims Mother’s new agency launched last October has caused it 'loss and damage'.
People’s Choice Award goes to experimental mask exploring the relationship between our online personas and offline selves.
Campaign rounds up the key takeaways from Google, Facebook, Amazon, Twitter and Snap's most recent financial results.
‘Don’t sweat it’, founders were told by Unilever CEO Alan Jope after sending him an enormous olive branch.
Campaign spoke to Daisy Rogers, founder and creative director of the agency with the audacious task of trying to create belonging for underrepresented people, while forgoing traditional investment.
MSQ agency will create campaign to promote crowdfunding drive for relaunched beer.
Tokyo 2020 has been beset by problems unforeseeable before last year – but is it still a premium marketing platform?
Campaign features five Olympians from three countries.
Brand owner is continuing to put more money into media.
Pair worked together at Bartle Bogle Hegarty in 2016.
Green Ad Tag detects data transmission in real time, allowing for variations in territory, device, bandwidth use and time of day.