Content from our thought leader

Simon Gwynn

Deputy news editor

Simon Gwynn is deputy news editor at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

AAR and Alchemists leaders on what is going on with the flurry of new business

AAR and Alchemists leaders on what is going on with the flurry of new business

January brought a flurry of reviews announced by the likes of Just Eat, Asda and NatWest.

Do agencies need planners and not strategists?

Do agencies need planners and not strategists?

Campaign columnist Dave Trott recently called out problem with agency job titles.

Domino’s names former Costa marketer as new CMO

Domino’s names former Costa marketer as new CMO

Sarah Barron left coffee chain last year after four years.

Reclaim the red baseball cap: The Great Unfollow launches merch store

Reclaim the red baseball cap: The Great Unfollow launches merch store

Baseball caps, hoodies and sweaters will raise money for charity partner Choose Love.

Olympics appoints former Lego digital chief Silberbauer to marketing role

Olympics appoints former Lego digital chief Silberbauer to marketing role

Lars Silberbauer has spent past two years as senior vice-president at Viacom’s MTV.

P&G brings out the babies in ‘Lead with love’ campaign

P&G brings out the babies in ‘Lead with love’ campaign

FMCG giant is committing to carry out 2,021 ‘acts of good’ during 2021.

Coke's 'Holidays are coming' outperforms all of this year's new Christmas ads

Coke's 'Holidays are coming' outperforms all of this year's new Christmas ads

However the brand’s new ad by Taika Waititi, ‘The letter’, was one of the next-best performers in Kantar study.

Junior job market facing ‘crisis’ as companies hit brake on hiring

Junior job market facing ‘crisis’ as companies hit brake on hiring

UX roles and health writer positions become among the most desirable in advertising and marketing.

Lidl sends up typical Christmas ads in animation slathered with ‘emotional gravy’

Lidl sends up typical Christmas ads in animation slathered with ‘emotional gravy’

‘We don’t need cutesy characters when carrots taste this good’, the narrator sings, as a Kevin-lookalike is speared with a fork.

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Soft drinks giant has announced plans to retire a large number of brands.

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’

FMCG giant makes emphatic case for contribution of marketing as it reports strong results.

Move over Famous Grouse: Pernod Ricard gives life to Irish whiskey Redbreast's robin

Move over Famous Grouse: Pernod Ricard gives life to Irish whiskey Redbreast's robin

Dry-witted animated bird is introduced in campaign by The Public House.

Amazon hires former MAC, Coty and Unilever marketer Ojo as Prime Video CMO

Amazon hires former MAC, Coty and Unilever marketer Ojo as Prime Video CMO

Ukonwa Ojo has previously featured in the Power 100.

Start-up Trouble Maker adds international media to existing Asahi business

Start-up Trouble Maker adds international media to existing Asahi business

Agency launched in June with Peroni Nastro Azzurro creative as founding client.

Marketing Agencies Action Group is reborn as Alliance of Independent Agencies

Marketing Agencies Action Group is reborn as Alliance of Independent Agencies

Trade body will aim to take action to remedy devastating impact of Covid-19 on the sector.

Use of in-house programmatic trading desks has quadrupled since 2016

Use of in-house programmatic trading desks has quadrupled since 2016

World Federation of Advertisers surveyed 37 businesses representing about $76bn in marketing investment.

BT consolidates advertising into Publicis Groupe, ending relationship with AMV

BT consolidates advertising into Publicis Groupe, ending relationship with AMV

Telecoms brand handed main brand work to Publicis Groupe last year.

Snapchat launches first global B2B campaign

Snapchat launches first global B2B campaign

‘Meet the Snapchat’ generation runs in the US from today and the UK from 17 August.

EBay looks beyond cookies with new programmatic targeting system

EBay looks beyond cookies with new programmatic targeting system

Advanced Audience Technology is based on user IDs…

Digital now more than half of global adspend

Digital now more than half of global adspend

Global market will shrink by 9.1% this year, according to Zenith, representing a slightly smaller decline than in 2009.

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