Lidl sends up typical Christmas ads in animation slathered with ‘emotional gravy’
‘We don’t need cutesy characters when carrots taste this good’, the narrator sings, as a Kevin-lookalike is speared with a fork.
Coca-Cola’s marketing spend in Q3 remained 30% down year on year
Soft drinks giant has announced plans to retire a large number of brands.
Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’
FMCG giant makes emphatic case for contribution of marketing as it reports strong results.
Move over Famous Grouse: Pernod Ricard gives life to Irish whiskey Redbreast's robin
Dry-witted animated bird is introduced in campaign by The Public House.
Amazon hires former MAC, Coty and Unilever marketer Ojo as Prime Video CMO
Ukonwa Ojo has previously featured in the Power 100.
Start-up Trouble Maker adds international media to existing Asahi business
Agency launched in June with Peroni Nastro Azzurro creative as founding client.
Marketing Agencies Action Group is reborn as Alliance of Independent Agencies
Trade body will aim to take action to remedy devastating impact of Covid-19 on the sector.
Use of in-house programmatic trading desks has quadrupled since 2016
World Federation of Advertisers surveyed 37 businesses representing about $76bn in marketing investment.
BT consolidates advertising into Publicis Groupe, ending relationship with AMV
Telecoms brand handed main brand work to Publicis Groupe last year.
Snapchat launches first global B2B campaign
‘Meet the Snapchat’ generation runs in the US from today and the UK from 17 August.
EBay looks beyond cookies with new programmatic targeting system
Advanced Audience Technology is based on user IDs…
Digital now more than half of global adspend
Global market will shrink by 9.1% this year, according to Zenith, representing a slightly smaller decline than in 2009.
Facebook brand value falls as Amazon consolidates top spot in BrandZ ranking
Microsoft overtakes third-placed Google and gains ground on Apple.
P&G won't rule out pulling Facebook ads
Marc Pritchard announced four-part roadmap towards achieving racial equality in speech at Lions Live.
UN and WFA make joint call for action against racism
Businesses should make public actions they take to achieve and sustain diversity, chair of Unstereotype Alliance says.
Nike CEO: We must get our own house in order on racism
Brand pledged $40m over four years for organisations supporting black community in US.
Unilever maintains marketing spend but rethinks priorities
FMCG giant reported flat underlying sales in first quarter, due to decline in Asian markets.
EA, Diageo, GSK, P&G and Unilever partner WFA on D&I guide
Resource comes on back of research showing large majority of world's population feels advertising does not represent them.
Diageo stops 'ineffective' advertising and promotional spend
Drinks giant said closure of bars and restaurants was having 'significant impact on the performance of our business'.
Four in five multinationals are deferring campaigns
Same number are creating new messages that respond to impact of pandemic on people's lives.