But movie parody is 'through the roof' in short-term impact, according to System1 testing.
Brand and agency part ways by mutual consent amid ongoing technical challenges.
Spot will debut in projection against historic building in Scottish capital.
Braams becomes chief marketing and digital officer on 1 January, filling vacancy left by departure of Keith Weed in May.
Name of successor to Virgin Trains was revealed this week as Avanti West Coast.
Brands' top marketers spoke at Campaign's Breakfast Briefing event on transforming retail.
Jump Around has far more replay value than a certain 80s power ballad doing the rounds at the moment (sorry).
Flogging cut-price merch doesn't make for happy future for retailers
Robert Birge has held series of marketing leadership roles at US companies.
Eisentraut has been ECD at Wunderman Thompson Canada since April 2018.
Work highlights impact of growing soya used for turkey feed
John Lewis and Waitrose campaign rated most enjoyable.
Hope you like that House of Pain song...
You probably don't need Sigmund Freud for this...
Four decades of musical inspiration for the retailer...
Yilmaz Erceyes becomes chief marketing officer as Mr Kipling owner boosts media investment.
Team led by MullenLowe UK beat Omnicom in pitch.
He left Dark Horses after less than a year.
Purple Tuesday calls on businesses to make themselves more accessible to disabled people.
Returner scheme supports women going back to work in creative industries following career break.