Content from our thought leader

Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Dele Dele! Bud Light replaces Carlsberg as official beer of England football team
Share

Dele Dele! Bud Light replaces Carlsberg as official beer of England football team

AB InBev brand Bud Light has signed a deal with the Football Association to become a partner and the official beer of the England men's senior team.

Amazon banned from advertising 'Unlimited one-day delivery' with Prime
Share

Amazon banned from advertising 'Unlimited one-day delivery' with Prime

The Advertising Standards Authority has ruled that Amazon's "one-day delivery" claim for its Amazon Prime subscription service is misleading and can no longer be used in its current form.

How Tesco's British-sounding 'Jack's' can help brand take fight to Aldi and Lidl
Share

How Tesco's British-sounding 'Jack's' can help brand take fight to Aldi and Lidl

Tesco's reported plan to open an Aldi-style discount chain presents an opportunity for the revitalisation of the main brand, experts have suggested.

Malted Oates: Heineken launches debut TV campaign for 'craft inspired' lager
Share

Malted Oates: Heineken launches debut TV campaign for 'craft inspired' lager

Heineken brand Maltsmiths has made use of Hall & Oates hit "You make my dreams" for its first TV spot, which premieres tonight (10 August) during Coronation Street.

Twinings hunts new agency after breaking with AMV BBDO
Share

Twinings hunts new agency after breaking with AMV BBDO

Twinings is looking for a new agency, after incumbent Abbott Mead Vickers BBDO opted not to repitch for the tea brand's business.

Ogilvy's Mark Lainas joins BBDO in top innovation role for Europe and Mars
Share

Ogilvy's Mark Lainas joins BBDO in top innovation role for Europe and Mars

BBDO has appointed Mark Lainas to the dual role of chief innovation officer for BBDO Europe, and global chief innovation officer for Mars, Inc.

Dentsu Aegis Network reports organic growth up but operating profit slump
Share

Dentsu Aegis Network reports organic growth up but operating profit slump

Dentsu Aegis Network suffered an 8.4% decline in its underlying operating profit across the first half of 2018, despite an upswing in the second quarter.

Chivas launches Man United partnership with first work from McCann London
Share

Chivas launches Man United partnership with first work from McCann London

Pernod Ricard's upmarket blended Scotch whisky, Chivas, has launched a three-year global partnership with Manchester United to become the club's global spirits partner.

The Sun attacked in hoax rate card promising sensationalised terrorism coverage
Share

The Sun attacked in hoax rate card promising sensationalised terrorism coverage

A fake "rate card" promoting The Sun's coverage of terrorism as an audience driver has been posted out to advertisers and journalists.

What should the ad industry be doing better to retain older talent?
Share

What should the ad industry be doing better to retain older talent?

An article in Campaign by creative director Madeleine Morris on being made redundant in her fifties clearly struck a chord with Campaign readers.

Kellogg's falls foul of TV junk food rules with ad for 'healthier' Coco Pops Granola
Share

Kellogg's falls foul of TV junk food rules with ad for 'healthier' Coco Pops Granola

Kellogg's has expressed disappointment after it was rapped by the Advertising Standards Authority for targeting a junk food ads at children - despite the ad in question featuring a product not classed as high in fat, salt and sugar.

Strongly positive Lloyds Bank survey calls Noel Edmonds' research into question
Share

Strongly positive Lloyds Bank survey calls Noel Edmonds' research into question

A recent survey on Lloyds, commissioned by Noel Edmonds, may not give an accurate picture of public sentiment towards the bank, alternative research suggests.

Holland & Barrett's new CMO: 'this is such a genuine story - it's not bought or fabricated at all'
Share

Holland & Barrett's new CMO: 'this is such a genuine story - it's not bought or fabricated at all'

Holland & Barrett is talking up the credentials of its manuka honey in the first campaign from the brand under recently appointed chief marketing officer Caroline Hipperson.

Threesyjet: mobile network and airline launch campaign to promote partnership
Share

Threesyjet: mobile network and airline launch campaign to promote partnership

Three's new spot advertises a two-year partnership with easyJet that allows the network's customers to upgrade to easyJet Hands Free for free.

WhatsApp launches tools allowing users to launch a conversation from a Facebook ad
Share

WhatsApp launches tools allowing users to launch a conversation from a Facebook ad

Facebook is finally set to make money from WhatsApp after launching the WhatsApp Business API, which provides brands with a new set of options for communicating with consumers.

Pick of the week: BT Sport's Charlotte is the hero we need right now
Share

Pick of the week: BT Sport's Charlotte is the hero we need right now

The follow-up to last year's "Being Dele" is proof of how far you can go with an engaging protagonist and a 90s banger.

Volkswagen ad banned for encouraging dangerous driving
Share

Volkswagen ad banned for encouraging dangerous driving

The Advertising Standards Authority has banned two versions of a Volkswagen ad profiling optional safety features in the brand's Polo model.

P&G insists strategy remains correct despite fall in profits
Share

P&G insists strategy remains correct despite fall in profits

Procter & Gamble's chief executive David Taylor re-committed to its strategy of "irresistible superiority", after the FMCG giant announced lukewarm annual results.

Lovehoney launches new TV campaign to mark National Orgasm Day
Share

Lovehoney launches new TV campaign to mark National Orgasm Day

Sex-toy retailer Lovehoney is launching a new TV campaign to mark National Orgasm Day, which takes place each year on 31 July.

Dele Alli makes way for junior sports fanatic Charlotte in BT Sport's new campaign
Share

Dele Alli makes way for junior sports fanatic Charlotte in BT Sport's new campaign

BT Sport has opted for Britpop classic "Connection" by Elastica to soundtrack its campaign to coincide with the new football season.