Tatiana Jouanneau remained at the marketing helm of Duracell either side of the brand's exit from Procter & Gamble in 2016. She told Campaign why going through an ownership change was like moving home.
Formula One is seeking to move away from its "echo chamber" with the launch of its first global campaign, ahead of the new season.
Harvey Nichols is looking for an "alternative to brand campaigns" after appointing TBWA\London as its creative agency without a pitch, the brand's new top marketer told Campaign.
Harvey Nichols has ended its 17-year relationship with Adam & Eve/DDB, following the appointment of Deborah Bee as group marketing and creative director.
Account managers are the "key people who can translate our business" to their creative colleagues, Paul Pomroy, chief executive of McDonald's UK, told an industry audience at the Oystercatchers club.
Price comparison site uSwitch will sponsor the forthcoming 12th series of Britain's Got Talent this spring.
YouTuber Dan Haythorn has hit out at Bartle Bogle Hegarty, claiming the agency ripped off his comic personas, Dan & Dan, for an Experian campaign starring Marcus Brigstocke.
A test carried out by News UK uncovered huge levels of fraudulent advertising inventory being sold on programmatic exchanges.
Keith Weed's speech at the US IAB Annual Leadership Meeting in California last month has been given enthusiastic support by some marketers - but the impact it will have on the industry has been called into question.
Publishers' efforts to improve their products for advertisers may not be rewarded unless media agencies change their attitude towards spending money with Google and Facebook, according to Piers North, the digital director of Trinity Mirror (which is rebranding as Reach).
McVitie's is switching the focus of its advertising to the ability of biscuits to forge moments of human connection, its top marketer said, as it launches a new brand positioning.
John Lewis is developing social media content that its staff (who are all partners in the business) can personalise and share through their own accounts, managing director Paula Nickolds has said.
East London creative agency Superimpose Studio has funded and created a digital outdoor campaign to galvanise opponents of Brexit to take action to stop it.
Ebay has hired Craft, the production arm of McCann Worldgroup, to deliver production and execution capabilities for the brand's key European markets.
VCCP has been appointed as integrated creative agency for furniture brands Harveys and Bensons for Beds, following a competitive pitch.
Marc Pritchard, the chief brand officer at P&G, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.
Formula One still sees a major role for broadcast partners like Sky, head of marketing Ellie Norman said - despite the sport's decision to launch its own over-the-top digital platform, F1 TV.
McCann Manchester's first campaign for Co-op Funeralcare spans the emotional spectrum from laughter to tears.
ITV has unveiled Domino's as the first sponsor of video on demand platform ITV Hub.
Alistair Macrow, formerly senior vice-president, chief marketing officer at McDonald's UK, has been promoted to a global marketing role based in London.