Content from our thought leader

Simon Gwynn

Deputy news editor

Simon Gwynn is deputy news editor at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

Facebook: new name is likely to indicate focus on metaverse

Goodbye Facebook, hello Metaface? Social media giant plans name change

Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand.

IAS: the risk to brands from misinformation, such as around the Covid pandemic, fell this year

Brand risk in digital video and display shows sharp fall in first half of 2021

UK enjoys greatest decline in risk in both desktop and mobile video.

Nicola Mendelsohn: spoke at IAB UK Digital Upfronts

Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse

Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.

Admix: surveyed media buyers

Media buyers sold on in-game advertising, but hugely underestimate size of market

Survey of 400 media buyers in UK and US by Admix finds many still consider gaming a 'grey area'.

Nick Clegg: interviewed on CNN

Facebook to encourage teens to ‘take a break’ from Instagram, Nick Clegg says

Social media giant’s VP of global affairs also endorsed greater regulation of tech platforms.

Adverty: brands will be able to advertise on the side of these interactive wooden crates

Gaming adtech company Adverty launches interactive in-game ad format

New unit launches next week with men’s shaving brand in Magic Finger 3D.

Vollebak: opening store in Decentraland

R/GA bids to help brands sell 'direct to avatar' by opening store for Vollebak – on Mars

Agency predicts sales of virtual items within metaverse spaces will be next big thing in ecommerce.

Frances Haugen: former product manager at Facebook (photo: LinkedIn)

Facebook whistleblower accuses company of putting profit before safety

Frances Haugen, who left the company earlier this year, was interviewed on CBS, claiming 'incentives are misaligned' at Facebook.

Martin Galvin: has worked for WPP since 2013

Pinterest poaches Group M exec as global agency commercial lead

Martin Galvin was previously UK commercial strategy director at WPP media division.

Snapchat: offers a wide range of AR functionality to users and advertisers

Snap partners WPP to launch AR Lab for brands

Holding company also formed a partnership with TikTok earlier this year.

Dentsu Gaming: will incorporate DGame

Dentsu launches global gaming offering Dentsu Gaming

Holding company previously launched UK and Ireland operation DGame last year.

US Capitol building: Facebook will testify at Senate hearing (Photo: Michael Godek/Getty Images)

Revelations about Instagram’s impact on teen well-being prompt Senate grilling

Hearing follows Wall Street Journal reports revealing internal research that company had not made public.

Venatus: founded in 2010

Gaming ad tech specialist Venatus sells minority stake to Brainlabs backer

Company’s clients include Electronic Arts and Rovio.

Ford

'We want to embrace it with credibility and authenticity' – why gaming is more than just marketing for Ford

The car company is taking a different approach to rivals such as BMW and Mercedes-Benz by involving its fan base in designing virtual vehicles and through projects such as an accessible gaming van.

Instagram: campaign shows how platform can help people discover themselves

Instagram hails the power of self-discovery in global brand campaign

“Yours to make” was created by Johannes Leonardo with Facebook’s in-house shop Creative X.

Brainlabs: Gilbert and Mole

Brainlabs boosts Amazon capabilities with acquisition of specialist outfit Molzi

Agency predicts staff to triple to 1,500 by end of 2022.

Clockwise from top left: Douglas, Owen, Curran, Einav, Patel, Livingstone

How does adland solve its talent crunch?

The problem may be linked to the pandemic, but the right solutions can offer long-term benefits.

Fever-Tree: sales fell 3% in 2020

Fever-Tree reviews ad account after ‘creative differences’ lead to split with Lucky Generals

Omnicom agency was appointed shortly before the pandemic arrived in the UK and created the brand’s first TV ad.

Financial Times: campaign features letters written by the paper's journalists

Financial Times calls on public to rise to the challenges of our time in new campaign

The news brand invited every member of staff to contribute to the campaign, created by The Brooklyn Brothers.

AnalogFolk Group: Miguel Alvarez (left) and Guy Wieynk

AnalogFolk takes on poor programmatic creative via ad tech service With Robots

Proposition aims to avoid the drawbacks for advertisers or existing dynamic creative optimisation and creative management platform services.

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