Content from our thought leader

Simon Gwynn

Deputy news editor

Simon Gwynn is deputy news editor at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

Apple poaches Publicis Groupe creative chief Nick Law
Share

Apple poaches Publicis Groupe creative chief Nick Law

Law joined holding company in April 2018...

McDonald's to reduce plastic use by almost 500 tonnes in packaging revamp
Share

McDonald's to reduce plastic use by almost 500 tonnes in packaging revamp

Fast-food chain is changing packaging for salads and McFlurry ice-creams.

Bupa appoints MullenLowe London to create mental-health campaign
Share

Bupa appoints MullenLowe London to create mental-health campaign

Agency beat Havas and Pablo in pitch for new project.

Ads don't have to be actively watched to be effective, research says
Share

Ads don't have to be actively watched to be effective, research says

Results come after 15-month study by Dentsu Aegis Network involving 3,400 panel members in three countries.

Direct Line signs up to sponsor Film on 4
Share

Direct Line signs up to sponsor Film on 4

Deal covers all films on Channel 4, E4 and More4, as well as those on Film4 before 9pm.

Adam & Eve/DDB leads UK nominations in Entertainment Lions categories
Share

Adam & Eve/DDB leads UK nominations in Entertainment Lions categories

FCB Inferno picks up three nominations in Digital Craft - but UK underperforms in Industry Craft.

Proximity promotes Mike Dodds to global CEO
Share

Proximity promotes Mike Dodds to global CEO

Doug Worple becomes chairman at Omnicom network.

Global dispatches: Brexit impact remains in flux
Share

Global dispatches: Brexit impact remains in flux

The key issues that dominated the global ad scene over the first half of this year and how the industry is responding to them.

IPA rejects tougher rules on HFSS advertising
Share

IPA rejects tougher rules on HFSS advertising

Further restrictions covering TV and online would be ineffective and disproportionate, trade body argues.

Grenfell United projects messages on to tower blocks to highlight lack of action
Share

Grenfell United projects messages on to tower blocks to highlight lack of action

Campaign by Anomaly drew attention to buildings in London, Manchester and Newcastle.

Tesco's Dave Lewis: Brexit in October could be far worse than in March
Share

Tesco's Dave Lewis: Brexit in October could be far worse than in March

Stockpiling to mitigate no-deal Brexit would be harder ahead of Christmas, Tesco chief executive said.

Mars' Mitch Oliver wins Marketing Society's Bravest Marketing Leader award
Share

Mars' Mitch Oliver wins Marketing Society's Bravest Marketing Leader award

Oliver was chosen from shortlist of five.

Meet advertising's new CAN: brands have the power to fight back
Share

Meet advertising's new CAN: brands have the power to fight back

Conscious Advertising Network officially launched today.

Coke takes on Starbucks in supermarket chillers with Costa iced coffee
Share

Coke takes on Starbucks in supermarket chillers with Costa iced coffee

Latest product follows Coca-Cola Energy and 'functional' flavoured water brand Aquarius.

Pepsi on Paul Rudd ad: 'We want to bring humour back'
Share

Pepsi on Paul Rudd ad: 'We want to bring humour back'

Soft-drinks brand this week launched blockbuster comedy spot starring Rudd.

Diageo is ensuring better data means better creativity
Share

Diageo is ensuring better data means better creativity

Drinks giant has launched training programme for 1,200 marketers to promote creative thinking.

Pepsi's new campaign asks: will Paul Rudd make it into space?
Share

Pepsi's new campaign asks: will Paul Rudd make it into space?

Actor reunites with Ant-Man co-star...

Uber parts ways with second CMO in 12 months
Share

Uber parts ways with second CMO in 12 months

Rebecca Messina's role will be abolished as part of leadership restructure that follows recent IPO.

Uber parts ways with second CMO in 12 months
Share

Uber parts ways with second CMO in 12 months

Rebecca Messina's role will be abolished as part of leadership restructure that follows recent IPO.

Deliveroo calls global creative pitch
Share

Deliveroo calls global creative pitch

Food-delivery platform has previously worked with Wieden & Kennedy and Fallon.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free