Content from our thought leader

Simon Gwynn

Deputy news editor

Simon Gwynn is deputy news editor at Campaign. Contact him at simon.gwynn@haymarket.com or 0208 267 5694.

Birds Eye to replace captain with one devoted consumer on limited-edition packs
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Birds Eye to replace captain with one devoted consumer on limited-edition packs

Frozen brand has partnered Iceland to run competition.

Telegraph withdraws from ABC after digital subscriptions overtake print
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Telegraph withdraws from ABC after digital subscriptions overtake print

News brand is aiming to reach a million paid subscribers by 2023.

Ad budgets enjoy Boris bounce in latest Bellwether
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Ad budgets enjoy Boris bounce in latest Bellwether

More marketers are positive about their company's prospects for first time since 2018.

ASA tells Friction Free Shaving: shaving cannot be friction free
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ASA tells Friction Free Shaving: shaving cannot be friction free

Watchdog said consumers are likely to take expression 'friction free' literally.

BBC Studios hires Nicki Sheard to replace Jackie Lee-Joe as CMO
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BBC Studios hires Nicki Sheard to replace Jackie Lee-Joe as CMO

Lee-Joe left for Netflix last summer.

Quorn repositions as sustainable choice with focus on carbon footprint
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Quorn repositions as sustainable choice with focus on carbon footprint

Brand is publishing carbon footprint of its products...

John Lewis Partnership defends restructure as Paula Nickolds exits
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John Lewis Partnership defends restructure as Paula Nickolds exits

Sales at John Lewis fell 2% over Christmas period.

Tesco boss hails 100th-birthday ad campaign as Christmas sales edge up
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Tesco boss hails 100th-birthday ad campaign as Christmas sales edge up

UK supermarket business (just about) delivered fifth consecutive Christmas period of like-for-like sales growth.

Spotify brings advanced measurement to podcast advertising with new tool
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Spotify brings advanced measurement to podcast advertising with new tool

Streaming Ad Insertion provides brands with data on impressions, frequency, reach and anonymised audience insights.

AB InBev appoints new UK marketing director
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AB InBev appoints new UK marketing director

Rowan Chidgey previously led European marketing for Budweiser.

How can Dominic Cummings attract 'super-talented weirdos' from adland?
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How can Dominic Cummings attract 'super-talented weirdos' from adland?

It's all fun and games until HR gets involved.

B&Q owner Kingfisher hires Lego digital chief for top customer role
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B&Q owner Kingfisher hires Lego digital chief for top customer role

Jean-Jacques Van Oosten returns to Kingfisher 12 years after previous stint.

Year ahead for brands: A taste for sustainability and fairness
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Year ahead for brands: A taste for sustainability and fairness

People are still aspirational, but their aspirations are evolving...

Mars Food taps PepsiCo's Rafael Narvaez for top marketing job
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Mars Food taps PepsiCo's Rafael Narvaez for top marketing job

Narvaez spent more than two decades at Pepsi.

Clear Channel wins full-motion digital screen contract from Hammerson
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Clear Channel wins full-motion digital screen contract from Hammerson

Out-of-home business will manage 223 screens across sites including Bullring and Brent Cross.

BA Holidays mocks Instagram snobbery in new TV spot
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BA Holidays mocks Instagram snobbery in new TV spot

Ad by Ogilvy launches on Boxing Day.

Kylie Minogue stars in musical epic for Tourism Australia
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Kylie Minogue stars in musical epic for Tourism Australia

'Matesong' aired on ITV before Queen's speech...

M&C Saatchi CSO Raquel Chicourel joins exodus from agency
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M&C Saatchi CSO Raquel Chicourel joins exodus from agency

Chicourel follows Giles Hedger and Justin Tindall in taking voluntary redundancy.

Former Burberry and Versace marketing boss Paul Graham joins LVMH
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Former Burberry and Versace marketing boss Paul Graham joins LVMH

Graham was co-founder of Anomaly UK.

Lidl puts Dentsu X on alert with social media review
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Lidl puts Dentsu X on alert with social media review

DAN agency 360i, which won business in 2016, was merged into Dentsu X in July.

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