Content from our thought leader

Rachel Barnes

UK editor

Rachel Barnes is the UK editor for Campaign.

Contact her at rachel.barnes@haymarket.com or 020 8267 4790.

P&G and Mastercard: advertising is not the future and creativity is measured in a tingle

P&G and Mastercard: advertising is not the future and creativity is measured in a tingle

While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward.

MIT 'bionic' professor: 'We will wear robots'

MIT 'bionic' professor: 'We will wear robots'

Hugh Herr foresees a "transcendent human" thanks to technology. We will end disability in this century"

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