Content from our thought leader

Rachel Barnes

UK editor

Rachel Barnes is the UK editor for Campaign.

Contact her at or 020 8267 4790.

P&G and Mastercard: advertising is not the future and creativity is measured in a tingle

While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward.

MIT 'bionic' professor: 'We will wear robots'

Hugh Herr foresees a "transcendent human" thanks to technology. We will end disability in this century"

Deal hunters: Christmas Day surfing for festive bargains via mobile devices is on the increase

Why you are reading this story on Christmas Day

It may be the one day of the year that we're supposed to "disconnect" and be with the family, but more of us than ever are on our phones and tablets right now, surfing and shopping for deals.

BrewDog: co-founder James Watt

'I'd rather take my money and set fire to it': the best marketing quotes of 2013

The truth will out, as some of the biggest names in the industry have demonstrated over the past year in Marketing.

Paddy Power enlisted ex-NBA star Dennis Rodman to arrange basketball match in North Korea

Top 10 marketing mishaps of 2013

From Paddy Power's ill-advised recruitment of Dennis Rodman as a world peace envoy, to the horsemeat scandal which enveloped the UK's retailers, Marketing recounts the biggest mishaps of 2013.

Top 10 marketing moments of 2013

From royal-baby mania to Andy Murray's unforgettable Wimbledon triumph, Marketing lists the top 10 most memorable moments from 2013.

Andy Murray's Wimbledon victory

Review of the year 2013: all the marketing highs and lows

It's been a year of pessimism, optimism and pretty much everything in between. As 2013 draws to a close, we identify the marketing highs and lows that show it was anything but an "Empty 13".

Brands can sponsor artist-designed BookBenches in summer 2014

Brands to sponsor giant 'book benches' in London street art installation

Brands will have the opportunity to get involved in street art next summer through an initiative with the National Literacy Trust to sponsor "BookBenches" located all over London.

The Cambridge Raincoat Company was one of nine winners last year

Start-up brands compete to 'win an agency' for a year

Start-up brands could "win an agency" for a year if they are selected as part of a initiative run by StartUp Britain, aimed at providing expert marketing advice beyond the financial reach of smaller firms.

David Butler, VP of innovation, Coca-Cola

Coke: 'The future of big, fast growth lies in business model innovation'

Coca-Cola is looking to the start-up world for inspiration as to how it can create "game-changing" innovation and shift towards a lean, agile business model.

After 27 years, Carolyn Bradley leaves Tesco

Tesco marketing veteran Carolyn Bradley departs

Carolyn Bradley, Tesco's longest serving marketer, has left the retailer amid a restructure.

Tesco is moving towards a "dog culture", says CMO Matt Atkinson

'Are you more cat or more dog?' asks Tesco CMO Matt Atkinson

Matt Atkinson, Tesco's chief marketing officer, believes companies must have the right culture in place - and "be more dog" - to encourage and reward innovation.

Asda vows to keep price message core with bumper Christmas campaign

Asda will relaunch its brand positioning next month, when the first of 41 different ad creatives hits TV for the festive period.

Justin King: Sainsbury's chief executive

Justin King: 'consumers not focused on price'

Sainsbury's chief executive Justin King believes price has not become more important to consumers during the recession, with issues such as trust taking centre stage.

Mary Portas: top business tips

'Swear in the toilets when no-one is listening': Mary Portas' tips for the top

Mary Portas, retail guru, broadcaster, campaigner and founder of Portas the Retail Agency, believes that "great ideas happen by chance" and gets her biggest kick from "the next thing I'm doing, the next thing I'm learning".

Sverre Jarp: chief technology officer at Cern

Big data issues? Try coping with the Large Hadron Collider

There's big data and then there's really big data. How can brands learn from the challenges faced by the data handlers at Cern, asks Rachel Barnes.

Tesco's debut London catwalk attracts celebrity audience

Tesco is hoping to put F&F on the radar of the fashion pack following its debut catwalk show at London Fashion Week venue Somerset House last night.

Ronan Dunne's top career tips

'Have a higher purpose and do the right thing': O2 chief Ronan Dunne's tips for the top

Ronan Dunne, chief executive of Telefonica (O2), shares his top five tips for getting to the top in the business world.

Pitch process: client briefs should be better articulated

Marketers lack clarity on budgets and briefs, say agencies

Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during a pitch.

Next promotes marketer Jane Shields to the board

Next promotes top marketer Jane Shields to the board

Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.


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