While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward.
Hugh Herr foresees a "transcendent human" thanks to technology. We will end disability in this century"
It may be the one day of the year that we're supposed to "disconnect" and be with the family, but more of us than ever are on our phones and tablets right now, surfing and shopping for deals.
The truth will out, as some of the biggest names in the industry have demonstrated over the past year in Marketing.
From Paddy Power's ill-advised recruitment of Dennis Rodman as a world peace envoy, to the horsemeat scandal which enveloped the UK's retailers, Marketing recounts the biggest mishaps of 2013.
From royal-baby mania to Andy Murray's unforgettable Wimbledon triumph, Marketing lists the top 10 most memorable moments from 2013.
It's been a year of pessimism, optimism and pretty much everything in between. As 2013 draws to a close, we identify the marketing highs and lows that show it was anything but an "Empty 13".
Brands will have the opportunity to get involved in street art next summer through an initiative with the National Literacy Trust to sponsor "BookBenches" located all over London.
Start-up brands could "win an agency" for a year if they are selected as part of a initiative run by StartUp Britain, aimed at providing expert marketing advice beyond the financial reach of smaller firms.
Coca-Cola is looking to the start-up world for inspiration as to how it can create "game-changing" innovation and shift towards a lean, agile business model.
Carolyn Bradley, Tesco's longest serving marketer, has left the retailer amid a restructure.
Matt Atkinson, Tesco's chief marketing officer, believes companies must have the right culture in place - and "be more dog" - to encourage and reward innovation.
Asda will relaunch its brand positioning next month, when the first of 41 different ad creatives hits TV for the festive period.
Sainsbury's chief executive Justin King believes price has not become more important to consumers during the recession, with issues such as trust taking centre stage.
Mary Portas, retail guru, broadcaster, campaigner and founder of Portas the Retail Agency, believes that "great ideas happen by chance" and gets her biggest kick from "the next thing I'm doing, the next thing I'm learning".
There's big data and then there's really big data. How can brands learn from the challenges faced by the data handlers at Cern, asks Rachel Barnes.
Tesco is hoping to put F&F on the radar of the fashion pack following its debut catwalk show at London Fashion Week venue Somerset House last night.
Ronan Dunne, chief executive of Telefonica (O2), shares his top five tips for getting to the top in the business world.
Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during a pitch.
Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.