Nik Contis Nik Contis is senior partner of naming at PS 212, a strategic branding firm. He has 25 years of naming and branding experience. During his career, Nik has run major naming assignments for clients like Toyota, General Motors, Verizon, Microsoft, Google, Levi’s, CVS Health, Tyra Banks, Gap and Coca-Cola. Prior to joining PS212, Nik ran Siegel+Gale’s global naming practice, where he created and grew a cross-office naming team and managed AOR naming engagements with key clients. Earlier in his career, Nik held a senior position at Lexicon Branding, where he focused on the development of globally recognized brand names, across categories and industries. He can be reached at firstname.lastname@example.org Marvel vs. DC: May the best names win! What gives one moniker greater power than another?