Content from our thought leader

PJ Pereira

PJ started his career as a programmer at the tender age of 13 in Brazil. Now 40, he has achieved a career-long list that includes 4 Grand Prix at Cannes, an Emmy, and has authored a trilogy of books which is now in negotiations for a movie deal. Fast Company Named Pereira & O’Dell "One of the Most Innovative Companies in Advertising" and the agency ranked among both AdAge and Creativity’s"A-Lists." 

Plan. Craft. Live. The ultimate prediction of what you'll see at Cannes this year

"The new framework we need is one capable of embracing short cycles and producing intense and mercurial ideas that are lived rather than launched."

Is the industry holding branded content to an impossible standard?

Comparing the industry's work to favorite shows and movies is a natural reflex, writes the jury chair of Campaign US and PRWeek's inaugural Brand Film Festival


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