Content from our thought leader

Jason Zazzi

Vice President of Marketing at Ace Metrix

Jason Zazzi is Vice President of Marketing at Ace Metrix, where he leads the overall marketing strategy, execution and team development. Jason is an accomplished marketing executive with 15 years of experience in ad technology, online media and software in both public and start-up environments. A proven leader with a strong track record of building top performing teams that solve complex problems to drive outstanding business results, he previously held marketing leadership roles at Conversant (previously ValueClick). He holds a B.S. in marketing communications from California Lutheran University.

Ad of the Week: BMW delivers a medal-winning performance with "Built for Gold"

The Olympics has delivered some great ads so far, but BMW's ode to a Paralympics hero rises above the rest

Ad of the Week: Microsoft connects using stories from real people

Three new back-to-school spots from the software giant show everyday uses of products

Ad of the Week: Samsung's stirring anthem might be just what the world needs

An international music mix scores big with viewers, reports Ace Metrix's VP of marketing

Ad of the Week: 'A Love Story' signals an emotional comeback for Chipotle

The 4-minute animated film is Ace Metrix's highest-rated QSR ad of all time, writes its VP of marketing

Ad of the Week: Chili's breaks through with a slow ride back to its roots

Nostalgia-fueled spot offers a refreshing change from cliched fast-casual imagery, says Ace Metrix's VP of marketing

Ad of the Week: Mercedes-Benz drives to 'The Future' with style and grace

The 30-second spot featuring a self-driving car outperformed nearly 100 ads tested in the category, writes Ace Metrix's VP of marketing

Ad of the Week: Gatorade's 'Never Lose the Love' inspires the young at heart

The minute-long spot held viewers' attention and affection, writes Ace Metrix's VP of marketing

Ad of the Week: Gillette's Father's Day film is touching and relevant

Grey New York avoids the holiday shmaltz with a perfectly on-brand message

Ad of the Week: State Farm's new tagline opens to rave reviews

Like a good neighbor, insurance company's emotional spots make you feel good about the future

Ad of the Week: Droga5's 'employee-made' Johnsonville spot scores big in the Midwest

A winning combo of comedy and authenticity, right down to the accents

Ad of the Week: Grey Goose's lush fantasy sells the experience, not the product

Liquor brand scores high by taking research on Millennialls to hear, says Ace Metrix's VP of marketing

Ad of the Week: Kristen Bell and Dax Shepard deliver again for Samsung

The adorable real-life couple help propel latest appliance ad to one of the highest Ace Metrix scores ever

Ad(s) of the Week: Ford and Nissan take different paths to consumer success

Both ads scored high, but one hit home with people shopping for cars, says Ace Metrix's VP of marketing

Ad of the Week: P&G dazzles again with "Thank You, Mom - Strong"

Wieden + Kennedy delivers another knockout punch, according to Ace Metrix research


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