The best high-street retailers have planned for December all year and will use imagination to lure back online shoppers, hopes Will Harris.
The recession brought ROI into sharp focus, but as the economy recovers, let's get creative, writes Will Harris
Marketer Will Harris reviews "The Diagrams Book" by Kevin Duncan.
Forget about the price tag, it's what it's worth to you, writes Will Harris
Travelling abroad gives us the chance to recharge our creative batteries by using the free resources that surround us to adjust our preconceptions and expectations of brands, writes Will Harris.
Marketers can learn a lot from how countries are rebranding, writes Will Harris.
Marketer Will Harris reviews 'Salt, Sugar, Fat: How the Food Giants Hooked Us'.
Marketer Will Harris argues that marketing has become the benevolent home for business problems that don't fit anywhere else.
Working for a chief executive that hates Facebook is a tricky situation, but clever communications management can tackle the problem, writes Will Harris.
Asking data analytics people to work out what the numbers actually mean is perilous, because they tend to have no practical connection to the real world.
The role of the marketing director is changing, as the business of marketing is changing, so practitioners must let go of their preconceptions and attachment to job titles, and adapt to survive.
When your struggling agency suddenly acknowledges that your business is its most attractive asset to potential buyers, it's time to bring your wishlist to the negotiating table.
'Unlucky' 2013 will be a battle of the planners, particularly in categories that have gone a bit stale, such as furniture retailing.
A young digital native regularly upstages their older marketing boss. Trouble is, the CEO has taken a shine to this digi-kid and believes in everything they suggest, good or otherwise. What should the marketer do? Marketing's Guru Will Harris suggests a sting operation...
Global advertising campaigns may be popular with finance directors seeking to save money, writes Will Harris, but they fall flat at the point of broadcast
John Lewis' ads seem to win every award going, but what should you do if your boss has unrealistic hopes of matching that success?
Applying global brands 'with a trowel' in different markets is outdated, writes Will Harris, but what do you do if your foreign boss doesn't 'get' UK consumers?
A rebrand of your customer insight division, coupled with a minor reorganisation, can go a long way toward making your leadership look dynamic and contemporary, writes Will Harris.
The heyday of the meaningless survey is over, writes Will Harris, so it's time for marketers to convince their chief executives that there are more meaningful ways for brands to gain publicity.
The selection of metrics can cause headaches for marketers, and even distract them from the purpose of their job, writes Will Harris. Yet choose carefully, and they can bring clarity to both brand and business.