Content from our thought leader

Tracey Follows

Tracey Follows writes the ‘Future of...’ column for Campaign, decoding what future trends mean for our evolving society. While she was chief strategy officer at JWT, Tracey created the agency’s first planning foresight team. Making the shift from strategist to futurist, she now runs her own strategic foresight consultancy, Any Day Now, as well as studying the subject at the University of Houston, and is a member of the World Future Society and of Faith Popcorn Brain Reserve’s Talent Bank.

How data can save our cities

How data can save our cities

There is more we can do to avoid a repeat of tragic recent events.

Embrace RealEquality and redesign the future to be as much female as it is male

Embrace RealEquality and redesign the future to be as much female as it is male

Unless a more hands-on approach to equality is adopted, not even our kids will live to see it. It's time to start mobilizing.

Embrace RealEquality and redesign the future to be as much female as it is male

Embrace RealEquality and redesign the future to be as much female as it is male

Unless a more hands-on approach to equality is adopted, not even our kids will live to see it. It's time to start mobilizing.

Why consumers can bank on brand equity

Why consumers can bank on brand equity

Companies of all sizes are starting to embrace the 'social bonds' investment model, which brings consumers greater engagement with brands they already like, writes Tracey Follows.

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