Content from our thought leader

Helen Edwards

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored "Creating Passion Brands: how to build emotional brand connections with customers".

Evidence-biased marketing: Look for bias - research is rarely innocent of it

Evidence-biased marketing: Look for bias - research is rarely innocent of it

Don't be afraid of bias when poring over your market research results.

Marketers should wait 30 days before trying to make a mark

Marketers should wait 30 days before trying to make a mark

"Fresh" is not always a good thing, writes Passion's partner. Give yourself a chance to grow into the role

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