Content from our thought leader

Fern Miller

Fern Miller is the chief strategy and insight officer, international at DigitasLBI, the global marketing and technology agency. 

Five (more) reasons for everyone to fear Amazon
Share

Five (more) reasons for everyone to fear Amazon

As Amazon extends its tendrils into retail, healthcare and yes, even advertising, we should all be very afraid.

Five ways voice will change your FMCG brand
Share

Five ways voice will change your FMCG brand

With more consumers delegating shopping decisions to Alexa, here are five things FMCG marketers need to know.

My secret work weapon: Lucy Van Pelt
Share

My secret work weapon: Lucy Van Pelt

Fern Miller, chief strategy officer international for DigitasLBi finds the crabby character from comic strip Peanuts inspirational.

Why all strategists should join the marketing team
Share

Why all strategists should join the marketing team

Turns out marketing roles are harder than strategists think, writes Fern Miller, chief marketing officer, international, DigitasLBi, who shares what's she's learned in the past five months, in the hope it improves relations between marketing folk and their strategists.

How marketers can avoid a collaboration car crash
Share

How marketers can avoid a collaboration car crash

Everyone wants to be - or at least be seen as - collaborative, but what does that mean in practice for brands and their agencies? Fern Miller shares what she has learned.

Take it to another level: what Candy Crush can teach marketers
Share

Take it to another level: what Candy Crush can teach marketers

There can be both creative and commercial rewards in revisiting an idea once it's out there, and evolving it to maintain interest, writes Fern Miller, chief strategy and insight officer, international, at DigitasLBi

Only the human touch can turn big data into customer intimacy
Share

Only the human touch can turn big data into customer intimacy

Ultimately, customer intimacy is not a workstream or a data project, but a fragile and personal emotional state that is earned through meaningful experiences, writes Fern Miller, chief strategy and insight officer, international at DigitasLBi.