Content from our thought leader

Keith Weed

Keith Weed is the chief marketing and communications officer of FMCG powerhouse Unilever, the owner of brands such as Lynx, Flora and Dove.

The Queen with Keith Weed at RHS Chelsea Flower Show 2022

The Queen was the ultimate brand steward: A tribute by Keith Weed

Former Advertising Association chief gives personal view.

Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands

We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes

Keith Weed: Unilever CMO calls on marketers to act on global issues.

Building a healthy society

Unilever's CMO looks to Davos to assess how marketers can do good

Unilever CMO Keith Weed on an "omni-connected" future.

Five tech trends for the year ahead

Connecting the dots at CES 2015 reveals a new world of opportunity

(Photo courtesy  Keith Weed, copyright Unilever)

Building a bright future for our industry

Technology is changing the face of advertising, especially on three fronts


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