It's time for the YouTube metric madness to end
The industry needs to kick its YouTube habit of referring to views as an effectiveness habit and a measure of popularity, writes Craig Mawdsley, joint chief strategy officer of AMV BBDO
Can agencies make "old" media look like new media?
I had a conversation with an account director from a digital agency a couple of weeks ago, after noticing that a relatively conventional TV ad for one of its clients had 450,000 views on YouTube.