Content from our thought leader

Craig Mawdsley

Craig Mawdsley is joint chief strategy officer of AMV BBDO. He sits on the APG committee and was formerly chair of the group.

It's time for the YouTube metric madness to end

It's time for the YouTube metric madness to end

The industry needs to kick its YouTube habit of referring to views as an effectiveness habit and a measure of popularity, writes Craig Mawdsley, joint chief strategy officer of AMV BBDO

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