Content from our thought leader

Liz Toms

SVP Director of Business Development, The Martin Agency

In her role as director of business development, Liz oversees the growth of our Richmond headquarters and
New York ofce. In the last 18 months, she has helped grow the agency with wins such as Optimum Cable, 
Sabra, Kayak, and Land O’Lakes. What Liz loves most about her job is the pace at which reviews are 
run, the opportunity to work with the best of the best at the agency, the chase of the next great client, and 
helping shape each pitch's unique winning strategy.

The unexpected win: Surviving a year in new business

The Martin Agency's senior vice president, director of new business shares her tips from inside the pressure cooker of the "most dangerous job" in advertising


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