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Resh Sidhu

Creative Director, Framestore's VR Studio

Resh Sidhu is Creative Director within Framestore’s VR Studio, based in New York. She uses creative direction, storytelling and conceptual ideation to help lead the growing VR team in creating groundbreaking work for clients.

Resh joined Framestore from AKQA in London where, as Creative Director, she led a multi-disciplinary team across a wide client base, producing work for the likes of Xbox, Nivea, Kraft Mondelez and Nissan. Her work has received industry-wide recognition, with recent wins at the Campaign Big Awards, BIMAs, Design Week, and IAB Creative Showcase.

Future gazing to 2026: VR a decade after Oculus Rift's consumer launch
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Future gazing to 2026: VR a decade after Oculus Rift's consumer launch

The creative director of Framestore's VR Studio imagines a time when the technology has completely transformed work and home life