Content from our thought leader

Chris Gomersall

CEO of Atomized

Chris Gomersall is the founder and CEO of ATOMIZED, a marketing software company in Atlanta, GA. Previously, Chris was a Creative Strategist at Facebook and Instagram where he collaborated with the world's biggest brands and agencies?, filed patents, worked with social anthropologists and data scientists, built prototypes with engineers?, ?lead publishing program bootcamps, and more.? Previously the creative lead at Moxie, other agencies include Euro RSCG (DSW), Exile on Seventh (Agency.com), and a start-up of his own. He's served on the Microsoft Gaming Advertising Advisory Council and the American Association of Advertising Agencies Branded Content Committee, studied Fine Art/Advertising at Michigan State University and Art Direction/Interactive Design at The Portfolio Center, and continues to consult the advertising and marketing community on combining business, creativity, and technology.

How 'Deadpool' rewrote the rules for multi-channel marketing
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How 'Deadpool' rewrote the rules for multi-channel marketing

A well-orchestrated media blitz featuring on-brand, custom creative helped catapult the film about a little-known Marvel character to record-breaking success, writes the CEO of Atomized