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Alan Fayolle

Managing Partner, Forever Beta

Alan Fayolle is managing partner of Forever Beta.

While working at such agencies as BD Network, Bates and VCCP, he managed large, award-winning accounts including O2, Texaco and Orange.

At VCCP, Alan handled all quarterly campaigns on O2 and Texaco across TV, sponsorship, retail, DM and digital engagement.

Why it's time to ditch your five-year agency plan
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Why it's time to ditch your five-year agency plan

Martin Sorrell boldly announced at the Guardian's Changing Media Summit last week that "we're not in the advertising business anymore." The managing partner at Forever Beta reflects on why agencies need to ditch their five-year plans as a result

Why it's time to ditch your five-year agency plan
Share

Why it's time to ditch your five-year agency plan

Martin Sorrell boldly announced at the Guardian's Changing Media Summit last week that "we're not in the advertising business anymore". Alan Fayolle, the managing partner at Forever Beta, reflects on why agencies need to ditch their five-year plans as a result.