Josh von Scheiner is one of the industry’s most seasoned social marketing and branded entertainment professions, with 10+ years of experience spanning social media, branded entertainment, product placement and influencer marketing. He launched his career by building one of the first social media departments in the music industry while serving as the head of new media at 10th Street Entertainment and Eleven Seven Music. (At one point, 10th Street artists occupied the top chart position on every chart within MySpace Music). He then founded Apex Exposure a social media & digital PR agency. While there, he built a client roster of the largest media companies in the world including Warner, Universal and Sony. After successfully selling Apex Exposure to Big Fuel/Publicis Groupe, he ran creative strategy, content development and content distribution some of the largest social programs in the US including clients such as General Motors, T-Mobile, Gatorade and Starwood. Josh currently runs VonShine Industries, a word of mouth media agency that combines branded entertainment, product placement and social media - clients include Amazon and Audible.