The CEO of The Martin Agency offers some insights from the corner office
With a quarter of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams, director at Ipsos MORI Reputation Centre, looks at the potential damage to brands by scandalous celebs.
LONDON - Mobile phones that use Google's Android operating system have outsold Apple's iPhone in the US for the first time.
LONDON - OleOle, the world's largest social media platform for football fans, has appointed Halpern Cowan to handle a new SEO campaign to help drive sales of its ticket and travel packages for the 2010 FIFA World Cup.
LONDON - Samsung and Swindon Town have joined forces to launch a new competition that gives budding footballers the chance to win a professional contract with the League One club.
LONDON - JWT London is launching a new online campaign for Wilkinson Sword, which aims to provide men with helpful tips on the best ways to remove hair from their body.
LONDON - Holiday Inn, the InterContinental Hotels Group-owned hotel chain, is returning to UK television advertising after eight years as part of a £65m global campaign to relaunch the brand.
LONDON - Infogroup/UK, the strategic data-marketing provider, has appointed Tom Cooke, the former Experian data specialist, as its business development manager.
LONDON - Euro RSCG Life, the global health agency, is to launch a campaign celebrating the 50th anniversary of Leukaemia and Lymphoma Research.
LONDON - Nexus One, the new smartphone from Google, will be available to buy on a Vodafone contract in the UK this Friday.
LONDON - Debenhams has appointed Fredhopper to handle its e-commerce business as part of a renewed effort to improve its online store user experience and drive up sales.
LONDON - Britvic is launching a healthy variant of its Robinsons Fruit Shoot range, in an effort to attract mums to buy the drink for their children as one of their five portions of fruit or vegetables each day.
LONDON - Apple has revealed details of its new mobile advertising platform, allowing advertisers to run campaigns that "combine the emotion of TV with the interactivity of the web", as the company targets delivering one billion ad impressions a day.
LONDON - Dhruv Baker, the former London sales director of Hi-Tech Media, emerged victorious in the final of BBC One's 'MasterChef 2010' last night.
LONDON - News International's plans to charge users £1 per day to access The Times and The Sunday Times websites have been met with scepticism from the members of the public interviewed in our latest BR video.
LONDON - More than 300,000 iPads were sold during the product's first day in US stores, Apple has confirmed.
LONDON - The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013.
LONDON - The public is being given the chance to take their anger out on the main election candidates as part of a new digital campaign created by Albion London.
LONDON - A number of brands have jumped on the April Fool's Day bandwagon by releasing bogus ad campaigns to try and wind up unsuspecting consumers.
LONDON - Metorite has appointed the former Rapp creative head Paul Beier as its new creative director.