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Matt Williams

CEO, The Martin Agency

As the fifth CEO in the history of The Martin Agency, Matt Williams really knows how to command a room.

Guess it doesn’t hurt that he’s 6'3". He’s an avid cyclist, father of two and has a calming presence that makes any goal feel within reach (though that may also be due to his large wingspan).

Matt joined the agency in 1991 as an account executive, but quickly found his niche in strategic planning, leading U.S. and global development for GEICO, Discover Financial Services, Nespresso, UPS, Saab and Credit Suisse.

In his role as CEO, Matt oversees the agency’s work for prominent brands including GEICO, Benjamin Moore, Walmart, Mondelez, TIAA-CREF and Land O’Lakes among others.

Matt holds a marketing degree from The College of William & Mary as well as an MBA from Northwestern’s Kellogg School of Management; he is also a contributing author to the best-selling book Kellogg on Branding.

He speaks regularly on advertising and marketing topics around the country and has even consulted on communications strategy with the U.S. State Department and the U.S. Department of Defense.

All this from a man who made it through college as the lead singer of a band called Flannel Animals.

Three years in, one CEO's lessons

Three years in, one CEO's lessons

The CEO of The Martin Agency offers some insights from the corner office

When celebrity endorsements go wrong

When celebrity endorsements go wrong

With a quarter of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams, director at Ipsos MORI Reputation Centre, looks at the potential damage to brands by scandalous celebs.

Android beats iPhone Q1 share in US

Android beats iPhone Q1 share in US

LONDON - Mobile phones that use Google's Android operating system have outsold Apple's iPhone in the US for the first time.

OleOle launches World Cup ticket drive

OleOle launches World Cup ticket drive

LONDON - OleOle, the world's largest social media platform for football fans, has appointed Halpern Cowan to handle a new SEO campaign to help drive sales of its ticket and travel packages for the 2010 FIFA World Cup.

Samsung and Swindon Town begin search for budding football star

Samsung and Swindon Town begin search for budding football star

LONDON - Samsung and Swindon Town have joined forces to launch a new competition that gives budding footballers the chance to win a professional contract with the League One club.

JWT embarks on Wilkinson Sword digital campaign

JWT embarks on Wilkinson Sword digital campaign

LONDON - JWT London is launching a new online campaign for Wilkinson Sword, which aims to provide men with helpful tips on the best ways to remove hair from their body.

Holiday Inn joins hotels advertising fray

Holiday Inn joins hotels advertising fray

LONDON - Holiday Inn, the InterContinental Hotels Group-owned hotel chain, is returning to UK television advertising after eight years as part of a £65m global campaign to relaunch the brand.

Infogroup hires Cooke for business development

Infogroup hires Cooke for business development

LONDON - Infogroup/UK, the strategic data-marketing provider, has appointed Tom Cooke, the former Experian data specialist, as its business development manager.

Blood cancer charity embarks on anniversary push

Blood cancer charity embarks on anniversary push

LONDON - Euro RSCG Life, the global health agency, is to launch a campaign celebrating the 50th anniversary of Leukaemia and Lymphoma Research.

Google's Nexus One smartphone gets UK release

Google's Nexus One smartphone gets UK release

LONDON - Nexus One, the new smartphone from Google, will be available to buy on a Vodafone contract in the UK this Friday.

Debenhams appoints Fredhopper to boost online user experience

Debenhams appoints Fredhopper to boost online user experience

LONDON - Debenhams has appointed Fredhopper to handle its e-commerce business as part of a renewed effort to improve its online store user experience and drive up sales.

Robinsons Fruit Shoot launches healthier 'My 5' variant

Robinsons Fruit Shoot launches healthier 'My 5' variant

LONDON - Britvic is launching a healthy variant of its Robinsons Fruit Shoot range, in an effort to attract mums to buy the drink for their children as one of their five portions of fruit or vegetables each day.

Apple unveils 'one-billion-a-day' iPhone ad platform

Apple unveils 'one-billion-a-day' iPhone ad platform

LONDON - Apple has revealed details of its new mobile advertising platform, allowing advertisers to run campaigns that "combine the emotion of TV with the interactivity of the web", as the company targets delivering one billion ad impressions a day.

Former ad director named winner of MasterChef 2010

Former ad director named winner of MasterChef 2010

LONDON - Dhruv Baker, the former London sales director of Hi-Tech Media, emerged victorious in the final of BBC One's 'MasterChef 2010' last night.

BR Video: Consumers unconvinced about paying for Times online

BR Video: Consumers unconvinced about paying for Times online

LONDON - News International's plans to charge users £1 per day to access The Times and The Sunday Times websites have been met with scepticism from the members of the public interviewed in our latest BR video.

Apple shifts 300,000 iPads in first day

Apple shifts 300,000 iPads in first day

LONDON - More than 300,000 iPads were sold during the product's first day in US stores, Apple has confirmed.

DM industry beats government recycling targets

DM industry beats government recycling targets

LONDON - The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013.

Albion launches 'slap a politician' online game

Albion launches 'slap a politician' online game

LONDON - The public is being given the chance to take their anger out on the main election candidates as part of a new digital campaign created by Albion London.

Brands indulge in April Fool's Day shenanigans

Brands indulge in April Fool's Day shenanigans

LONDON - A number of brands have jumped on the April Fool's Day bandwagon by releasing bogus ad campaigns to try and wind up unsuspecting consumers.

Paul Beier joins Meteorite as creative director

Paul Beier joins Meteorite as creative director

LONDON - Metorite has appointed the former Rapp creative head Paul Beier as its new creative director.

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