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Matt Williams

CEO, The Martin Agency

As the fifth CEO in the history of The Martin Agency, Matt Williams really knows how to command a room.

Guess it doesn’t hurt that he’s 6'3". He’s an avid cyclist, father of two and has a calming presence that makes any goal feel within reach (though that may also be due to his large wingspan).

Matt joined the agency in 1991 as an account executive, but quickly found his niche in strategic planning, leading U.S. and global development for GEICO, Discover Financial Services, Nespresso, UPS, Saab and Credit Suisse.

In his role as CEO, Matt oversees the agency’s work for prominent brands including GEICO, Benjamin Moore, Walmart, Mondelez, TIAA-CREF and Land O’Lakes among others.

Matt holds a marketing degree from The College of William & Mary as well as an MBA from Northwestern’s Kellogg School of Management; he is also a contributing author to the best-selling book Kellogg on Branding.

He speaks regularly on advertising and marketing topics around the country and has even consulted on communications strategy with the U.S. State Department and the U.S. Department of Defense.

All this from a man who made it through college as the lead singer of a band called Flannel Animals.

Three years in, one CEO's lessons
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Three years in, one CEO's lessons

The CEO of The Martin Agency offers some insights from the corner office

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Punter Appeal - Adam & Eve

The spirit of giving is still alive, as the public awards high marks for John Lewis' weepy.

DLKW Lowe hires Anthony Hopper and Simon Goodall to run OPEN
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DLKW Lowe hires Anthony Hopper and Simon Goodall to run OPEN

DLKW Lowe is looking to build its OPEN shopper marketing business in the UK with the appointment of the Saatchi & Saatchi X managing director, Anthony Hopper, and strategy director, Simon Goodall.

Brian McCarter to oversee planning at Ogilvy & Mather
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Brian McCarter to oversee planning at Ogilvy & Mather

Ogilvy & Mather has appointed Brian McCarter as its global brand management head of planning for Europe, Africa and the Middle East.

Euro RSCG beats two to Ideal Standard European ad brief
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Euro RSCG beats two to Ideal Standard European ad brief

Ideal Standard International, the bathroom specialist, has hired Euro RSCG London to handle its pan-European advertising account.

Start-up Green Cave People joins B&Q ad roster
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Start-up Green Cave People joins B&Q ad roster

B&Q has added Green Cave People, the start-up launched by Malcolm Green and Marc Cave last September, to its advertising roster.

Publicis London wins £50m Confused.com creative task
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Publicis London wins £50m Confused.com creative task

Confused.com has appointed Publicis London to handle its £50 million ad account.

RKCR/Y&R appoints Alice Huntley as top planner
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RKCR/Y&R appoints Alice Huntley as top planner

Rainey Kelly Campbell Roalfe/Y&R has promoted Alice Huntley to the role of chief strategy officer and hired David Murray as a joint head of planning.

Welcome to 2012's first start-up: The Corner
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Welcome to 2012's first start-up: The Corner

The allure of launching a start-up on their own terms without network constraints proved too tempting.

Creative duo Frances Leach and Chris Bowsher join DLKW Lowe
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Creative duo Frances Leach and Chris Bowsher join DLKW Lowe

DLKW Lowe has poached Dye Holloway Murray's Frances Leach and Chris Bowsher to further boost its creative department.

Brewers seek ad agency to boost beer's image
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Brewers seek ad agency to boost beer's image

A consortium of the nation's largest brewers is looking for an advertising agency to help improve the image of beer.

Gocompare calls £28m ad pitch
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Gocompare calls £28m ad pitch

Gocompare.com, the price-comparison site famous for its opera-singing brand mascot, has called a review of its £28 million advertising account.

Start-up agency The Corner opens for business
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Start-up agency The Corner opens for business

The former Publicis London chief executive Neil Simpson and executive creative director Tom Ewart have joined forces with Neil Hourston, Grey's former chief strategy officer, to launch an agency.

Saga appoints VCCP to reinvigorate brand
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Saga appoints VCCP to reinvigorate brand

Saga Group, the UK's leading provider of services for over 50s, has appointed VCCP to handle its £32 million integrated advertising account.

Ogilvy & Mather wins £300m global Philips business
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Ogilvy & Mather wins £300m global Philips business

Philips, the electronics giant, has appointed Ogilvy & Mather as the lead creative agency on its £300 million global advertising account.

CMW lands digital task for Elastoplast
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CMW lands digital task for Elastoplast

Beiersdorf has appointed CMW to handle digital and social media activity for its Elastoplast brand.

Digital shops eye Hotel Chocolat job
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Digital shops eye Hotel Chocolat job

The British chocolatier Hotel Chocolat is looking for an agency to help develop its digital marketing activity.

London Business School issues brief
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London Business School issues brief

London Business School is looking for an agency to add to its advertising roster.

Virgin launches ad review for new water brand
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Virgin launches ad review for new water brand

Sir Richard Branson's Virgin Group is looking for an agency to handle advertising for a new water venture that it plans to launch next year.

Comet calls £17m advertising pitch
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Comet calls £17m advertising pitch

Comet, the electrical retailer that was acquired last month by a private equity company, has called a review of its £17 million advertising account as it looks at new ways to revive its business fortunes.

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