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Rob Trostle

In the past 17 years, Rob Trostle has journeyed from NYC to San Francisco and then back to NYC, all the while pushing the boundaries of design in both academia and business. Since 2015, he has been building a design department at Droga5 that works across all the agency's clients. Prior to Droga5, Rob founded Golden Arm Inc. to explore the relationship between business and design and to implement design thinking as a means of maximizing creativity within an office culture. Before that, he spent 15 years working across a range of clients both independently and at Mother, Anomaly, BBDO and a number of other agencies specializing in advertising, branding and visual identity systems. During this period, Rob spent two years investigating failure as a way of generating better work. While earning his MFA from the Yale University School of Art, Rob wrote an excerpt titled "The Power of Leaving Things Half Done" for Steven Heller’s book Design Disasters: Great Designers, Fabulous Failure, and Lessons Learned. All of this experience has tremendously helped Rob tackle his biggest challenge yet—teaching students advertising concepts and campaigns at Parsons School of Design for the past five years.

5 ways brands can use design thinking to stand out at SXSW
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5 ways brands can use design thinking to stand out at SXSW

Droga5's executive design director critiques this year's activations in Austin

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