Content from our thought leader

Shane Atchison

CEO, Possible

As CEO of Possible, Shane leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, start-ups, nonprofits, and community-based organizations, helping each realize the potential of the Internet and its impact on their business. He continues his advocacy for creating meaningful, effective visitor-centric digital strategies through media and speaking engagements.

The Wells Fargo debacle: How CRM runs amok
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The Wells Fargo debacle: How CRM runs amok

Used correctly, CRM could have saved Wells Fargo a lot of trouble, writes the CEO of Possible

Are agencies missing the real opportunity to do good?
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Are agencies missing the real opportunity to do good?

The CEO of Possible asks why so many stick to slacktivism when they could be doing so much more

Global viewpoint from Seattle

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