Content from our thought leader

Omaid Hiwaizi

Head of Brand Experience, Blippar

Omaid Hiwaizi is the Head of Brand Experience at Blippar, one of the world’s leading visual browser and fastest growing augmented reality player. One of the industry’s hybrids, Omaid studied mathematics and got a job as a graphic designer on i-D magazine, before entering the agency world as a creative and then metamorphosing into a strategist. He has founded two agencies (Hubbard Hiwaizi McCann and Crayon) and transformed several planning departments.

Why your 'innovative' marketing campaign failed

Why your 'innovative' marketing campaign failed

Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing

Why the Augmented Reality market will outpace virtual reality

Why the Augmented Reality market will outpace virtual reality

AR offers real-world advantages that VR has yet to figure out, writes Blippar's president of global marketing

Is advertising creating culture or polluting it?

Is advertising creating culture or polluting it?

Most modern advertising feels like brands throwing temper tantrums, writes Blippar's president of global marketing

Why software-driven Google is sitting prettier than aesthetics-driven Apple

Why software-driven Google is sitting prettier than aesthetics-driven Apple

Google's smart and varied investments in innovative software, and its corporate restructure, has given it the edge over single-focus Apple, writes Blippar's president of global marketing

Using YouTube to counter ISIS

Using YouTube to counter ISIS

Google is asking brands to help provide a counter-narrative to the terror group's media savvy

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