Facebook's DeepText shows brands need to get on board the AI revolution
Facebook's DeepText is the AI revolution we've all been waiting for - but brands will need to get on board with what this means for consumers or risk having the social media platform eat into their market share.
Why your 'innovative' marketing campaign failed
Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing
Why the Augmented Reality market will outpace virtual reality
AR offers real-world advantages that VR has yet to figure out, writes Blippar's president of global marketing
Is advertising creating culture or polluting it?
Most modern advertising feels like brands throwing temper tantrums, writes Blippar's president of global marketing
Why software-driven Google is sitting prettier than aesthetics-driven Apple
Google's smart and varied investments in innovative software, and its corporate restructure, has given it the edge over single-focus Apple, writes Blippar's president of global marketing
Why software-driven Google is sitting prettier than aesthetics-driven Apple
Google's smart and varied investments in innovative software, and its corporate restructure, has given it the edge over single-focus Apple, writes Omaid Hiwaizi, president global marketing at Blippar.
Forget X, Y or Z: welcome to Generation Curious
In a world obsessed with generations such as X, Y and Z, writed Blippar president of marketing, Omaid Hiwaizi, says technology is providing a way for all ages to reconnect with the curious child within.
Using YouTube to counter ISIS
Google is asking brands to help provide a counter-narrative to the terror group's media savvy
How brands can engage Gen Z to combat terrorism
Google made a bid this year at Cannes to get advertisers to help provide a counter narrative to terrorist propaganda online raising huge questions for the industry.
Tech viewpoint on democratising data
"Uber has more tracking power than the police," Sir Bernard Hogan-Howe, the head of the Metropolitan Police, shrieked in The Times recently.
Creative technology will drive the next era of marketing
Brands are still a long way off from delivering the connected, personalised marketing that people crave, says Omaid Hiwaizi chief strategy officer, UK, Geometry Global and director of industry innovation at the Marketing Agencies Association.
How not to use a celebrity
Omaid Hiwaizi, the chief strategy officer at Geometry Global, explains his hopes for a future of informed debate at Cannes Lions.
Shop talk - Online retailers mustn't forget punters' needs
In the hustle and bustle of online entertainment retailing, Amazon has led the way since it was launched in 1994.
TIME THIEF: Omaid Hiwaizi, director, Difference of hhm, takes us through his day
37.5% Board meetings I usually call them bored meetings, but this one got us right inside how we're going to restructure our business, leaving behind the 50s American ad agency department structure we all adopt by default.