Why your 'innovative' marketing campaign failed
Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing
Why the Augmented Reality market will outpace virtual reality
AR offers real-world advantages that VR has yet to figure out, writes Blippar's president of global marketing
Is advertising creating culture or polluting it?
Most modern advertising feels like brands throwing temper tantrums, writes Blippar's president of global marketing
Why software-driven Google is sitting prettier than aesthetics-driven Apple
Google's smart and varied investments in innovative software, and its corporate restructure, has given it the edge over single-focus Apple, writes Blippar's president of global marketing
Using YouTube to counter ISIS
Google is asking brands to help provide a counter-narrative to the terror group's media savvy