Content from our thought leader

Omaid Hiwaizi

Head of Brand Experience, Blippar

Omaid Hiwaizi is the Head of Brand Experience at Blippar, one of the world’s leading visual browser and fastest growing augmented reality player. One of the industry’s hybrids, Omaid studied mathematics and got a job as a graphic designer on i-D magazine, before entering the agency world as a creative and then metamorphosing into a strategist. He has founded two agencies (Hubbard Hiwaizi McCann and Crayon) and transformed several planning departments.

Facebook's DeepText shows brands need to get on board the AI revolution
Share

Facebook's DeepText shows brands need to get on board the AI revolution

Facebook's DeepText is the AI revolution we've all been waiting for - but brands will need to get on board with what this means for consumers or risk having the social media platform eat into their market share.

Why your 'innovative' marketing campaign failed
Share

Why your 'innovative' marketing campaign failed

Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing

Why the Augmented Reality market will outpace virtual reality
Share

Why the Augmented Reality market will outpace virtual reality

AR offers real-world advantages that VR has yet to figure out, writes Blippar's president of global marketing

Is advertising creating culture or polluting it?
Share

Is advertising creating culture or polluting it?

Most modern advertising feels like brands throwing temper tantrums, writes Blippar's president of global marketing

Why software-driven Google is sitting prettier than aesthetics-driven Apple
Share

Why software-driven Google is sitting prettier than aesthetics-driven Apple

Google's smart and varied investments in innovative software, and its corporate restructure, has given it the edge over single-focus Apple, writes Blippar's president of global marketing

Why software-driven Google is sitting prettier than aesthetics-driven Apple
Share

Why software-driven Google is sitting prettier than aesthetics-driven Apple

Google's smart and varied investments in innovative software, and its corporate restructure, has given it the edge over single-focus Apple, writes Omaid Hiwaizi, president global marketing at Blippar.

Forget X, Y or Z: welcome to Generation Curious
Share

Forget X, Y or Z: welcome to Generation Curious

In a world obsessed with generations such as X, Y and Z, writed Blippar president of marketing, Omaid Hiwaizi, says technology is providing a way for all ages to reconnect with the curious child within.

Using YouTube to counter ISIS
Share

Using YouTube to counter ISIS

Google is asking brands to help provide a counter-narrative to the terror group's media savvy

How brands can engage Gen Z to combat terrorism
Share

How brands can engage Gen Z to combat terrorism

Google made a bid this year at Cannes to get advertisers to help provide a counter narrative to terrorist propaganda online raising huge questions for the industry.

Tech viewpoint on democratising data
Share

Tech viewpoint on democratising data

"Uber has more tracking power than the police," Sir Bernard Hogan-Howe, the head of the Metropolitan Police, shrieked in The Times recently.

Creative technology will drive the next era of marketing
Share

Creative technology will drive the next era of marketing

Brands are still a long way off from delivering the connected, personalised marketing that people crave, says Omaid Hiwaizi chief strategy officer, UK, Geometry Global and director of industry innovation at the Marketing Agencies Association.

How not to use a celebrity
Share

How not to use a celebrity

Omaid Hiwaizi, the chief strategy officer at Geometry Global, explains his hopes for a future of informed debate at Cannes Lions.

Share

Shop talk - Online retailers mustn't forget punters' needs

In the hustle and bustle of online entertainment retailing, Amazon has led the way since it was launched in 1994.

Share

TIME THIEF: Omaid Hiwaizi, director, Difference of hhm, takes us through his day

37.5% Board meetings I usually call them bored meetings, but this one got us right inside how we're going to restructure our business, leaving behind the 50s American ad agency department structure we all adopt by default.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free