Content from our thought leader

Nadia Tuma-Weldon

Senior Vice President, Director of McCann Truth Central

Nadia Tuma-Weldon, Senior Vice President, Director of McCann Truth Central, was one of the primary authors of The Truth about Global Brands. She also led the Truth About Privacy and most recently launched the McCann Tastemakers Council, an initiative to build insights around the luxury category and affluent population. Nadia’s passion lies in observing and interpreting cultural truths, how those truths evolve, and the role brands play in within their context.

Nadia also serves on the faculty of the School of Visual Arts’ Masters in Branding program, where she teaches Brand Strategy. This graduate program examines the relationship between design and strategy, and the power of design thinking as a way to combine creative skills with the problem-solving processes of business.

Cracking the luxury code in America

Cracking the luxury code in America

The leading global market for luxury goods, the US represents a rich opportunity for high-end "Made in the USA" products, writes director of McCann Truth Central


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