What the rise of voice search means for marketers
Despite advances in voice tech, consumers are often stuck for real answers, the head of search for eight&four
What the rise of voice search means for marketers
People have been able to 'talk' to their phones since Siri's introduction in 2011, but despite the advances and increased sophistication of the tech, and the growing number of appliances that we can now talk to, consumers are often stuck for real answers, writes Emma Lyons, head of search, eight&four, part of Cubo Group.