Ron Amram is Senior Media Director at Heineken USA, the leading upscale beer portfolio in the US. In this role Ron leads all communications strategy and implementation across paid and earned media for some of the most social and followed brands in the category, including Dos Equis, Newcastle and Tecate, as well as the largest beer brand in the world, Heineken.
Prior to his current role Ron spend 10 years working in the mobile industry. Most recently he was the Media Team lead at Sprint, managing all media efforts for their prepaid brands – Boost Mobile, Virgin Mobile and Assurance Wireless. There he led the communications strategy for three of the fastest growing brands in the mobile category, and helped drive each brand into the social and mobile media realms. Ron was originally the Media Director at Virgin Mobile, and joined Sprint after the creation of the Sprint Prepaid Group.
Ron began his marketing career on the agency side, most recently as Sr. Partner Communications Strategy Director on the AT&T Wireless/Cingular business at MEC, where he led media and communications strategy across all major campaigns and initiatives, including major handset launches, Go Phone, the American Idol & NCAA March Madness sponsorships.