Content from our thought leader

Mark Potts

Head of Insights, Mindshare North America

As Head of Insights, Mark leads a multi-disciplined team across North America who deliver actionable consumer, brand, and media insights.
Mark’s role includes driving stronger client marketing and communications strategies, developing new insights-based thinking and approaches within Mindshare, and overseeing the strategic direction of the agency’s research offering.

Before joining Mindshare in 2007, Mark was a Senior Consultant at The Futures Company, one of the world’s leading strategic marketing consultancies. His clients included Motorola, Royal Mail, Orange, and the British Army.

Mark graduated with Honors from Oxford University, and holds a B.A. in Psychology, Philosophy and Physiology.

Growing up is hard to do

Growing up is hard to do

Mindshare North America's head of insights on the rise of the Peter Pan Market