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Susan Credle

Global CCO, FCB.

Susan Credle is global chief creative officer at FCB.

Reviously, she was chief creative officer at Leo Burnett USA based in Chicago. She joined in 2009 and is credited with spearheading a creative renaissance, creating a collaborative culture, shoring up existing clients and attracting new marketers to the fold. Allstate’s "Mayhem" campaign and P&G’s anti-bullying initiative "Mean Stinks" for Secret are among her acclaimed efforts.

Credle, who started her career at BBDO New York after graduating from The University of North Carolina at Chapel Hill in 1985, quickly made her creative skills apparent to agency leaders through her tenacity and perseverance. She served as a copywriter and a creative director before ultimately being appointed EVP, executive creative director. During her 24-year tenure at BBDO, she reinvented the iconic M&M’s characters, helped turn Cingular Wireless from a small challenger brand into a category leader, and created award-winning work for clients including Bank of America, FedEx, Gillette, Lowe’s, PepsiCo, Pizza Hut and Visa.

Confession: I love advertising
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Confession: I love advertising

FCB Global's Susan Credle says her love of advertising puts her in the minority these days.

Diversity of talent is a matter of life and death for agencies
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Diversity of talent is a matter of life and death for agencies

It took too long, but the industry has finally realized we need to more actively address the glaring diversity gap in creative agencies, says FCB's global chief creative officer, Susan Credle.

If advertising is going into the content business, who will take care of the brands?
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If advertising is going into the content business, who will take care of the brands?

Advertising with a capital A is about creating opportunities that lead to a healthier economy. Sometimes, it's an ad. Sometimes, it's a new product.

If advertising is going into the content business, who will take care of the brands?
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If advertising is going into the content business, who will take care of the brands?

Advertising with a capital A is about creating opportunities that lead to a healthier economy. Sometimes, it's an ad. Sometimes, it's a new product.

Super Bowl is judgment day for advertising
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Super Bowl is judgment day for advertising

Mountain Dew, Snickers and Heinz were among the bravest advertisers on the game this year, says FCB's global chief creative officer

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