Confession: I love advertising
FCB Global's Susan Credle says her love of advertising puts her in the minority these days.
Diversity of talent is a matter of life and death for agencies
It took too long, but the industry has finally realized we need to more actively address the glaring diversity gap in creative agencies, says FCB's global chief creative officer, Susan Credle.
If advertising is going into the content business, who will take care of the brands?
Advertising with a capital A is about creating opportunities that lead to a healthier economy. Sometimes, it's an ad. Sometimes, it's a new product.
If advertising is going into the content business, who will take care of the brands?
Advertising with a capital A is about creating opportunities that lead to a healthier economy. Sometimes, it's an ad. Sometimes, it's a new product.
Super Bowl is judgment day for advertising
Mountain Dew, Snickers and Heinz were among the bravest advertisers on the game this year, says FCB's global chief creative officer