Content from our thought leader

Gareth Ellen

Asia Pacific and Chief Operating Officer

Geometry Global’s Regional Planning Director, Asia Pacific and Chief Operating Officer, China Based in Shanghai, Gareth works across shopper marketing, e-commerce, and activation programs helping clients utilize digital and other touch points to influence purchase behavior. He moved to Asia from New York in 2011 where he headed digital shopper marketing in North America for OgilvyAction as well as running Mobile@Ogilvy across the Ogilvy group. He has extensive FMCG experience and has worked closely with retailers’ online and mobile platforms helping brands leverage opportunities to activate shoppers through their journey to and in store.

How US brands can win Chinese New Year
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How US brands can win Chinese New Year

The regional planning director of Geometry Global China gives tips on how brands can stand out in a sea of monkeys

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