Content from our thought leader

Ian Schafer

One of the most influential voices in the industry, Ian Schafer has been at the forefront of advertising since 1997. A trailblazer who saw the potential of digital and the opportunities it offered for advertising, Ian founded Deep Focus in 2002. The award-winning global agency is lauded for its expertise and excellence in digitally led creative execution and media strategy, innovative agency operational models and consumer insights that drive engaging, value-driven experiences. Ian previously served as Vice President of New Media at Disney’s Miramax Films.