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Vic Palumbo

Vic joined Deutsch in 2009 and is currently Partner, Director of Integrated Production. During his time at Deutsch, Vic has led production on the agency's growing digital activities and helped establish a new standard for advertising work. While leading both the content and digital production departments at Deutsch, his team produced the Volkswagen 2011 Super Bowl ad "The Force," which has become the most watched automotive  commercial of all time on YouTube, won a Gold Lion at the Cannes International Advertising Festival and was one of the most awarded spots of the year. Prior to Deutsch, Vic was the Director of Integrated Production at Fallon, Minneapolis. Before Fallon, Vic produced campaigns for Nike during his 6 year stint working at Wieden+Kennedy, Portland. Over the course of his career, Vic’s productions have earned 7 Emmy nominations including Nike "Move," which was one of the most awarded commercials in the world in 2002, cumulating with the Academy of Arts and Sciences Emmy for Outstanding Commercial. Vic lives in Los Angeles with his wife and 4 children.

Production shot of 'Uneasy Lies The Mind' by Detention Films.

Reinventing the agency model for always-on production

For today's content creation, shops have to adopt a make-it-yourself mentality, says Deutsch's director of integrated production

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