Content from our thought leader

Iain Matthews

Chief strategy officer, Deep Focus London

Iain Matthews is the chief strategy officer of Deep Focus London.

What does Cannes Lions' shift to an Entertainment category mean?

What does Cannes Lions' shift to an Entertainment category mean?

As Cannes Lions changes Branded Content & Entertainment to the simpler Entertainment category for 2016, what does the shift mean? The chief strategy officer of Deep Focus London explains

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