Content from our thought leader

Rob Schwartz

CEO, TBWA\Chiat\Day New York

Rob Schwartz is the CEO of TBWA\Chiat\Day New York.

The case for optimism amidst an industry of pessimism
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The case for optimism amidst an industry of pessimism

No presenter's language at the ANA Masters of Marketing Conference was as disruptive as P&G's Marc Pritchard's, says the CEO of TBWA\Chiat\Day New York.

When it comes to the Super Bowl ad winner, I choose the moon
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When it comes to the Super Bowl ad winner, I choose the moon

Audi's spot was everything a Super Bowl spot should be, writes TBWA\Chiat\Day New York's CEO

David Bowie was as iconic as he was earconic
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David Bowie was as iconic as he was earconic

The music legend was as much about the way things looked as the way things sounded

Part 2: Can you buy good content from a creative agency?
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Part 2: Can you buy good content from a creative agency?

Ad agencies are content factories that turn out the most successful brand showpieces, argues the CEO of TBWA/Chiat/Day New York

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