Content from our thought leader

Brendán Murphy

Brendán Murphy is a senior partner in design based in Lippincott’s New York office. A native of Dublin, Brendán has over 25 years of experience in creating and implementing global corporate identity programs across the full range of media from print and web-based applications to environmental graphics. Brendán has led identity programs for clients including Comcast, Intuit, The New Yorker and The Weather Channel. He has designed logos for companies across a wide spectrum of businesses including Ameriprise, Bayn, BD, JohnsonDiversey, Scripps Health, SK, Time Warner, Vale and Windstream. His pro bono work includes Be The One, Cure Alzheimer’s Fund, Hole in the Wall Camps and Lighthouse International

How voice will transform the brand toolkit

How voice will transform the brand toolkit

The traditional brand toolkit is a linear, one-way dialog, while voice enables an inherently two-way, responsive, proactive and social experience.

Brand apologies in the human era

Brand apologies in the human era

Candor is critical to good business in the age of the empowered consumer, stresses Lippincott's senior partner, design

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