Content from our thought leader

Andy Nairn

Andy Nairn is the founding partner of Lucky Generals. Follow him on Twitter at @andynairn.

The formula for great ideas

The formula for great ideas

In our final 50th anniversary feature, our experts identify the DNA shared by all great ideas

KFC's response to chicken crisis shows confidence in its brand

KFC's response to chicken crisis shows confidence in its brand

KFC seems to have struck the right tone in its communications, but more work is likely needed in the months ahead, warns Lucky Generals' founding partner.

The Super Bowl offers universal truths for year-round advertising

The Super Bowl offers universal truths for year-round advertising

Fresh from making a Super Bowl ad for Amazon, Lucky Generals' co-founder shares what the agency learned and how to apply those principles to advertising all year long.

Private-equity owners have the potential to empower marketers

Private-equity owners have the potential to empower marketers

When it comes to private-equity owners it's time to set aside your prejudices, writes Andy Nairn.

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