Or the importance of being a Plotter, not a Pantser.
Why enforced theatricality has no place in the pitching process.
It may be something of a dirty word when it comes to business in the Western world but it’s time we had an open conversation about how we can harness the power of luck
Good things really do come to those who wait.
In our final 50th anniversary feature, our experts identify the DNA shared by all great ideas
KFC seems to have struck the right tone in its communications, but more work is likely needed in the months ahead, warns Lucky Generals' founding partner.
Fresh from making a Super Bowl ad for Amazon, Lucky Generals' co-founder shares what the agency learned and how to apply those principles to advertising all year long.
When it comes to private-equity owners it's time to set aside your prejudices, writes Andy Nairn.