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Erin Matts

As Chief Marketing Officer of Annalect, Omnicom’s data technology network, Erin Matts helps clients decode and decipher the often confusing universe of media and ad technology to gain higher levels of insight and  increase the efficiency and impact of client media investments. She was previously digital chief of Omnicom media agency OMD, global director for digital connections at brewing giant A-B InBev and chief digital officer at Glam Media.

CES 2016: Double down on data-driven marketing
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CES 2016: Double down on data-driven marketing

The CMO of Omnicom's Annalect marketing technology network exaplains why data-driven marketing should be the headliner in Vegas this year

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