Content from our thought leader

Dipti Bramhandkar

Head of Strategic Planning, Iris Worldwide

Dipti Bramhandkar has spent the past 15 years building great brands, big and small, through rigorous strategy.  Her previous experience includes senior strategy roles at BBDO, McCann Ericsson and Saatchi&Saatchi on a diverse set of categories including: CPMG, healthcare, fast food, automotive, telecoms, and the arts.  She currently heads the Planning Department at iris Worldwide. In her spare time, she writes plays and produces theater events.  

Clip art of figure pointing pencil toward calendar showing a four-day work week

Why a four-day work week is not just possible — it’s productive

Here’s how I’ve managed to make it work for myself, my team and my clients.

5 ways 'Hamilton' is winning the marketing game

Iris New York's head of planning outlines lessons from the Broadway hit

Why won't NPR love me back?

A loyal listener wonders why her dutiful attention to the brand has gone unnoticed

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