Expect a surge in major media pitches next year as big brands are demanding change.
The role of media and the way it is managed is far more important than it was in 2009, when David Indo co-founded ID Comms.
Advertisers' contract negotiations with media agency partners have become increasingly civilised and constructive but brands need to remain vigilant, David Indo says.
What separated the winners from the losers in the year's big media pitches? The CEO of search consultancy ID Comms gives an inside glimpse
With so many pitches, 2015 was a good chance to assess how the agency networks were able to respond to client needs under the most intense conditions. David Indo from ID Comms explains.