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David Indo

CEO, ID Comms

David Indo is CEO of search consultancy ID Comms.

It's been painful but advertisers now have a healthier relationship with media agencies
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It's been painful but advertisers now have a healthier relationship with media agencies

Advertisers' contract negotiations with media agency partners have become increasingly civilised and constructive but brands need to remain vigilant, David Indo says.

Pitch secrets of 2015's big media winners
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Pitch secrets of 2015's big media winners

What separated the winners from the losers in the year's big media pitches? The CEO of search consultancy ID Comms gives an inside glimpse

What the media winners did in 2015
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What the media winners did in 2015

With so many pitches, 2015 was a good chance to assess how the agency networks were able to respond to client needs under the most intense conditions. David Indo from ID Comms explains.

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