Content from our thought leader

David Indo

CEO, ID Comms

David Indo is CEO of search consultancy ID Comms.

To be a good client, advertisers need a clear ambition for media

To be a good client, advertisers need a clear ambition for media

Advertisers need to be transparent with their agencies, while watching carefully for how agencies might seek to manage their relationships between 'priority' and 'other'.

Pitch secrets of 2015's big media winners

Pitch secrets of 2015's big media winners

What separated the winners from the losers in the year's big media pitches? The CEO of search consultancy ID Comms gives an inside glimpse

What the media winners did in 2015

What the media winners did in 2015

With so many pitches, 2015 was a good chance to assess how the agency networks were able to respond to client needs under the most intense conditions. David Indo from ID Comms explains.

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